Neon flashing stage, a stretch of flowery, or collect or colorful elegant, fashionable dress or the hui, elegant in tassel, embroidery, paillette adornment, like summer flowers brightly blooms.
This is our common hui dress in performance. An unexpected is, every time after the performance, the most beautiful dress ", "back ache, or warehouse where exhibition, carrying waiting at buyers.
  A hail of embarrassment. Don't draw
June 18, red dress in ningxia group Co., LTD, chairman of WangXueWu exhibition at the prize awarded a demonstration of hui nationality clothing said, "we start from design to now also have hui garment over 1000 sets, only small orders received."
The group is the earliest flags in ningxia hui nationality clothing of r&d and production enterprises, but also has the largest ethnic articles in ningxia designated production enterprise. In WangXueWu memories, enterprise seems experienced a journey from "ambition" to "strengths" process.
In 2002, the red dress group and shaanxi spinning big dress institute (renamed shaanxi garments institute) signed at hui nationality clothing innovation project cooperation agreement, a year of school designed 50 8 categories of hui nationality clothing. In 2004, the dress with the red dress design group of 60 sets of hui nationality clothing, 110 attended several hui clothing in the hui autonomous re-gion, publicity, guyuan generated, but no orders. "With the institute for two years, we cooperate with no money, cooperate natural termination.
  In 2005, the Muslim food and Muslim supplies yinchuan industrial development organization six leading group companies, had a hui clothing friendly.july.2005, "we took our 135, 60%, echo is good, but still no order."
  "In 2006, we also took 100 sets of clothing in the design of a small friendly.july.2005, meet orders in 30 yuan 2008. Only in daqing, we just connect 50 million yuan of a costume order." Now, the focus of enterprise to produce to uniform.
  Chen fang's FangHua yinchuan painting performing fashion apparel design manufacture Co., LTD, manager and designer, she won the kinds of hui nationality clothing design awards. But Chen, gave the heart that painting is not hit over the past few years in the development of hui nationality clothing biggest embarrassing.
  B is unusual hui home into
  "We design works, is for ordinary people wear. But now, not for ordinary consumers accept clothes." Chen fang said painted.
  MaXiaoFeng ningxia hui girl a student of islamic theology, green and black robe covering her usual wear, ask her why dress oneself more beautiful? She said the home economy condition is not bounteous, in her hometown of guyuan, many the women of hui nationality is hated even buy, covering most of the hui nationality, the most common wearing hat.
"A common hui 1.5 yuan, the hat is 10 yuan, again good 30 yuan." WangXueWu said, "in ningxia hui clothes wear really is mostly low incomes, hui areas, we design of old in embroidery, hollow-out fluctuation kongfu, common basic an unappreciative."
  Design concept and the contradiction between the business value is to draw the headache of Chen fang, ningxia hui autonomous region is the only one in China, hui people have more than 200 million, arguably, such a huge customer group, market should not problem. However, because cultural level, understanding the influence of factors, the market responded very dull. I want to have two main reasons: first, demand and artistic conception are not; second, the majority of customers with the traditional concept or behind." Chen fang fingers painted.
  Ningxia hui nationality clothing research experts TaoGong academy, pointed out the development process of hui nationality clothing is Arabic, Chinese culture and the Persian culture integration process, daily life is continually etiquette, religious apparel process.
  Hong mei yinchuan, chairman of the hui nationality clothing that our research in China has more advantages, and from the international market, millions worldwide Muslim products market space particularly impressive. Her wish is to make the present development of hui nationality clothing, into an hui homes.
  C is promoting joint development
  "Hui nationality clothing in national costume, reflect the characteristics of a hat, covering is the feature points. Find difficult, we made so many years, but haven't found the hui's characteristic, from design to life need are hard to find, i.e. hasn't really caught the hui nationality clothing soul. These make many times in ningxia hui nationality clothing competition, but stay in the development level, there is no one really make eyes bright clothes." WangXueWu said, "the brand of ningxia hui, the only flag pole carry only ningxia. Maybe we can bring about the hui studies on all aspects of the talents, put together, to spend money on the blade, please have the strength to help us find dress masters of the hui nationality clothing."
  Given the current hui nationality clothing embarrassing, want to make the industrialization, must have the stage. In order to promote the dress, not up to 100,000 people, there is no popularized significance. To spend money, do business can do great. Suggest the government took 500,000 hat for promotion, freely to the hui people wear. WangXueWu say, this is his years of experience, "only promote accepted, hui people could buy out."
"Chinese textile net source."

Editor: lara