The newspaper often work with colleagues, ms cui exchange network shopping experience, she didn't believe the goods on the network, Internet, because the product pictures look pretty touch. Her shopping online, is valued online guide to the entity shop goods and try to understand the price, and then back to buy on the net.
"In a busy, but not many people buy clothes." It is nearly all common reflection. Clothing shop Now many customers to wear clothes down after the model, and then to buy on the net, the entity shop as their "dressing room". Since the end of 2008 financial crisis, consumers are consciously wu tight purse, many people turn in online consumption. The entity shop sales, also have the effect, after push commodity hypostatic store is the best platform for consumers, the most intuitionistic shopping experience. Now the shop has become a pipe, the clothing sales entity shop owners themselves to open a shop on the web is a net impact. "Because someone doing online purchasing price, make our business impact to also join in." A clothing brand manager said.
The trend of The Times
Actually, many brand is "into" raged net sales areas. At present, many costume e-commerce sites can be roughly divided into two schools: one kind is the traditional industry, enter e-commerce field, representing the brand enterprise horse ShaMa cable, Another kind is to be born, e-commerce, clothing as product brand enterprise all guest honesty. With all sincerity product such brand guest, Internet marketing is easier, they want to focus more on product. However, the more traditional clothing enterprise, on the net sales are facing more and more challenges, they want to do in the product development, production, while also working online and offline combed the pipeline, because once the comb is bad, is formed in the beginning of the phenomenon -- mentioned entity shop, see lively disappear. The traditional entity shop on development of clothing brand is really big headache. No wonder some traditional clothing enterprises in the development of e-commerce in appear cautiously.
Costs SuJiang social-development minister brand garment enterprises, e-commerce, also compare hesitation. Because the traditional clothing enterprise existing consumption mode is taken in marketing terminal franchise form, this has been a model of former 10,2001.it has a breakthrough.
But this mode, brand cannot communicates directly with customers. This is a link for order by joining trader represent all consumers to brand company orders. They thought is the order of replenishment.
According to statistics, a regional agent in order of new varieties of increased more than 15, generally not for 8 to 10. But as the scale of the company for costs and increase the order exhibition organized a product are generally more than 400, however, because the sales pipeline is by joining trader, so consumers in order to see all of the products, terminals, feeling a little change. Products, With the brand to consumers exists between the products and determines the cognitive divide the limitations of brand development.
E-commerce is a brand is an effective means to terminal. While the action is slow garment enterprises of small and medium-sized enterprises, and the reason is because of the size of the restrictions of e-commerce, not enough investment and e-commerce enterprises have to wade clothing, shorter time to obtain good returns to traditional clothing sales pipeline is an alert. SuJiang thinks, the traditional brand enterprise's biggest problem is the enterprise cannot communicate with customers, only with the joining trader communication. If consumer spending has individuation, like any change, shirt cuffs have what change, this kind of information feedback to the production company, the company also can produce because of the enterprise is PiLiangHua, large scale production. Standing in the factory, hope products less well, the single more, this is a contradiction. This bottleneck is traditional clothing enterprises into e-commerce are considering how to overcome the problem.
ChenZhongWei lubricious group in network marketing, vice general manager has its unique insights: with industry and fuzzy boundaries, textile, steel products category necessarily must clearly, have deep between industry, or between the basic could not produce mutual interaction. However, with the development of informationization, the linkage has increasingly close, the enterprises and the differences between smaller between enterprises, the core competition is becoming more and more important.
The core competitiveness of the brand value of nature is the traditional enterprise, has the approval of e-commerce is beyond doubt, however, found in the traditional industry e-commerce into how to create enduring, different core competitiveness, the problem is they need to think.
BONO clothing industry is the earlier trial sales pipeline, the effective deputy general manager peak BONO: electronic commerce is a more forward-looking strategic layout. The traditional clothing enterprises to think of e-commerce, should be divided into several levels. The traditional clothing enterprise future progress have differentiation, many road. Choose e-commerce this road is a strategic choice. From the current Chinese consumer spending habits, consumer psychology, it is a small part of the e-commerce. For clothing enterprise, if fully catering to the needs of consumers, now take a tough road.
For the traditional industry BONO towards the first brand of e-commerce, dare bold try water has been respected enterprises, brother at everyone today try e-commerce, reflection of many traditional advice is pioneer in enterprise is still looking.
Technical barriers
Traditional clothing enterprise in implementing e-commerce, will meet the challenges from the technical aspects. Lenovo is greater OuDeLu han view of point: electronic commerce is the outstanding enterprise background information must be supported. Many clothing enterprise should pay close attention to the internal process of informationization, decision-making information, so that we can guarantee the speed of delivery, browse the speed to speed, supply to meet customer needs. Therefore, the third party service is the traditional clothing enterprise opens e-commerce shortcuts.
Apparels enterprise now faces fierce competition in the market, the higher labor costs and small batch production, increasing demand and inventory cycle pressure increasing and traditional market admittance threshold and appearance etc series pressure rising rents. Mr. Ereli YangWeiQing consultation is actively emphasizes the diversity of the electronic commerce is the largest, the electronic commerce is still in very preliminary stage. The development of e-commerce in the process of rapid, enterprise electronic commerce with multiple ways to start.
ShopEx vice President GuoHongChi according to different characteristics of clothing industry enterprises, summarizes some characteristics of traditional clothing enterprise develop e-commerce solutions for reference for use, including brand enterprise, retail enterprise, wholesalers, foreign trade enterprise, and clothing shop, but these solutions will help traditional clothing enterprises to better develop e-commerce. Clothing industry e-commerce field is feasible, undoubtedly, using third-party technology service is a low cost shortcuts.
Traditional pipe more powerful brand, e-commerce, therefore the need to face the disadvantages of traditional brand online, the universal outstanding four solutions:
First, strengthe C2C or B2C stores open counters, let the virtual pipe tradition operation, such as the way of entering online, also won't break the original price system, the dealer, the most suitable for small and medium enterprises to become a new online sales window.
Second, online marketing to a house, the actual operation of operator is a general model, online advantages, disadvantages is relatively safe handling is poorer, the marketing effect on how to complete the operation ability. Operators,
Third, in order not to influence line, and sales of brand of a brand, such as it is such, BONO create new brand essence is a brand new investment behavior, everything should start, a team is particularly important, whether to use e-commerce team, the new team combining with corporate culture, enterprises are needed to solve the problems and thinking.
Fourth, oneself website, make full use of the resources of traditional brand, effective utilization of the pipeline, offline mature sales online, offline shipment. Mobilize all distributors become logistics, offline dealers reverse B2B, centralized marketing, offline B2C, distribution. This will be a system integration online and offline technical input will be bigger, but will make brand style, achieve maximum interests.
"Chinese textile net source."
Editor: lu be be
"In a busy, but not many people buy clothes." It is nearly all common reflection. Clothing shop Now many customers to wear clothes down after the model, and then to buy on the net, the entity shop as their "dressing room". Since the end of 2008 financial crisis, consumers are consciously wu tight purse, many people turn in online consumption. The entity shop sales, also have the effect, after push commodity hypostatic store is the best platform for consumers, the most intuitionistic shopping experience. Now the shop has become a pipe, the clothing sales entity shop owners themselves to open a shop on the web is a net impact. "Because someone doing online purchasing price, make our business impact to also join in." A clothing brand manager said.
The trend of The Times
Actually, many brand is "into" raged net sales areas. At present, many costume e-commerce sites can be roughly divided into two schools: one kind is the traditional industry, enter e-commerce field, representing the brand enterprise horse ShaMa cable, Another kind is to be born, e-commerce, clothing as product brand enterprise all guest honesty. With all sincerity product such brand guest, Internet marketing is easier, they want to focus more on product. However, the more traditional clothing enterprise, on the net sales are facing more and more challenges, they want to do in the product development, production, while also working online and offline combed the pipeline, because once the comb is bad, is formed in the beginning of the phenomenon -- mentioned entity shop, see lively disappear. The traditional entity shop on development of clothing brand is really big headache. No wonder some traditional clothing enterprises in the development of e-commerce in appear cautiously.
Costs SuJiang social-development minister brand garment enterprises, e-commerce, also compare hesitation. Because the traditional clothing enterprise existing consumption mode is taken in marketing terminal franchise form, this has been a model of former 10,2001.it has a breakthrough.
But this mode, brand cannot communicates directly with customers. This is a link for order by joining trader represent all consumers to brand company orders. They thought is the order of replenishment.
According to statistics, a regional agent in order of new varieties of increased more than 15, generally not for 8 to 10. But as the scale of the company for costs and increase the order exhibition organized a product are generally more than 400, however, because the sales pipeline is by joining trader, so consumers in order to see all of the products, terminals, feeling a little change. Products, With the brand to consumers exists between the products and determines the cognitive divide the limitations of brand development.
E-commerce is a brand is an effective means to terminal. While the action is slow garment enterprises of small and medium-sized enterprises, and the reason is because of the size of the restrictions of e-commerce, not enough investment and e-commerce enterprises have to wade clothing, shorter time to obtain good returns to traditional clothing sales pipeline is an alert. SuJiang thinks, the traditional brand enterprise's biggest problem is the enterprise cannot communicate with customers, only with the joining trader communication. If consumer spending has individuation, like any change, shirt cuffs have what change, this kind of information feedback to the production company, the company also can produce because of the enterprise is PiLiangHua, large scale production. Standing in the factory, hope products less well, the single more, this is a contradiction. This bottleneck is traditional clothing enterprises into e-commerce are considering how to overcome the problem.
ChenZhongWei lubricious group in network marketing, vice general manager has its unique insights: with industry and fuzzy boundaries, textile, steel products category necessarily must clearly, have deep between industry, or between the basic could not produce mutual interaction. However, with the development of informationization, the linkage has increasingly close, the enterprises and the differences between smaller between enterprises, the core competition is becoming more and more important.
The core competitiveness of the brand value of nature is the traditional enterprise, has the approval of e-commerce is beyond doubt, however, found in the traditional industry e-commerce into how to create enduring, different core competitiveness, the problem is they need to think.
BONO clothing industry is the earlier trial sales pipeline, the effective deputy general manager peak BONO: electronic commerce is a more forward-looking strategic layout. The traditional clothing enterprises to think of e-commerce, should be divided into several levels. The traditional clothing enterprise future progress have differentiation, many road. Choose e-commerce this road is a strategic choice. From the current Chinese consumer spending habits, consumer psychology, it is a small part of the e-commerce. For clothing enterprise, if fully catering to the needs of consumers, now take a tough road.
For the traditional industry BONO towards the first brand of e-commerce, dare bold try water has been respected enterprises, brother at everyone today try e-commerce, reflection of many traditional advice is pioneer in enterprise is still looking.
Technical barriers
Traditional clothing enterprise in implementing e-commerce, will meet the challenges from the technical aspects. Lenovo is greater OuDeLu han view of point: electronic commerce is the outstanding enterprise background information must be supported. Many clothing enterprise should pay close attention to the internal process of informationization, decision-making information, so that we can guarantee the speed of delivery, browse the speed to speed, supply to meet customer needs. Therefore, the third party service is the traditional clothing enterprise opens e-commerce shortcuts.
Apparels enterprise now faces fierce competition in the market, the higher labor costs and small batch production, increasing demand and inventory cycle pressure increasing and traditional market admittance threshold and appearance etc series pressure rising rents. Mr. Ereli YangWeiQing consultation is actively emphasizes the diversity of the electronic commerce is the largest, the electronic commerce is still in very preliminary stage. The development of e-commerce in the process of rapid, enterprise electronic commerce with multiple ways to start.
ShopEx vice President GuoHongChi according to different characteristics of clothing industry enterprises, summarizes some characteristics of traditional clothing enterprise develop e-commerce solutions for reference for use, including brand enterprise, retail enterprise, wholesalers, foreign trade enterprise, and clothing shop, but these solutions will help traditional clothing enterprises to better develop e-commerce. Clothing industry e-commerce field is feasible, undoubtedly, using third-party technology service is a low cost shortcuts.
Traditional pipe more powerful brand, e-commerce, therefore the need to face the disadvantages of traditional brand online, the universal outstanding four solutions:
First, strengthe C2C or B2C stores open counters, let the virtual pipe tradition operation, such as the way of entering online, also won't break the original price system, the dealer, the most suitable for small and medium enterprises to become a new online sales window.
Second, online marketing to a house, the actual operation of operator is a general model, online advantages, disadvantages is relatively safe handling is poorer, the marketing effect on how to complete the operation ability. Operators,
Third, in order not to influence line, and sales of brand of a brand, such as it is such, BONO create new brand essence is a brand new investment behavior, everything should start, a team is particularly important, whether to use e-commerce team, the new team combining with corporate culture, enterprises are needed to solve the problems and thinking.
Fourth, oneself website, make full use of the resources of traditional brand, effective utilization of the pipeline, offline mature sales online, offline shipment. Mobilize all distributors become logistics, offline dealers reverse B2B, centralized marketing, offline B2C, distribution. This will be a system integration online and offline technical input will be bigger, but will make brand style, achieve maximum interests.
"Chinese textile net source."
Editor: lu be be
time:2010/8/9
count:0