"If the so-called design was less", they begin to pay close attention to the market, products and market of the joint is close ", "from the enterprise that wash jeans again after water, we can see their recommended in the marketing consciousness enhancement"... Previous domestic enterprises are complaining of fabric as the role, at present this image has gradually got twist.
Fabrics with bad, wear in the body to be able to judge, Clothing with bad, finally consumer market will give the answer. In recent years, we saw a lot of clothing for selling in fabrics marketing strategy. Actually, the chain upstream and downstream fabrics and should be fought accept test of the market. To achieve such tacit cooperation, domestic enterprises, fabrics of need professional.
Communication detail
Ou figure international (hk) Co., LTD, fabrics sourcing manager in late August time.and king and a new round of job, "before the next 10 days, with buy a hand to fabric factory investigation". According to international practice, winter buyers purchase centralized purchasing clothing in late September to November, so calculate words, general fabrics purchasing schedule of enterprises in August and September 15th.
Deal with the fabric enterprise for a long time, the king saw many enterprises time.and progress, of course, "professional", "not" also saw many. "If direct contact with the fabric manufacturers, especially small and medium-sized enterprises, the problems will be more." The king said, "generally time.and, if not, then worked before, we need to understand the enterprise production capacity, the category, the basic situation, but sell etc, they are not clearly introduce these content." In the king's mouth, they seem time.and commitment "we need you also can do", actually, can do they do not know that suits oneself also not clear.
The king talked to a little time.and details: "sometimes our inquiry to the enterprise, the mail to a few words, tell you how much money a meter, to some frustration." Especially in the first half of this year, the raw material prices, is almost a price to rise, "production enterprise should tell the purchaser, moq is much, the price of such circumstances, avoid validity under orders problems".
Although these small and medium-sized enterprises, and the deficiency of European graph or international purchasers. The king talked, sometimes some time.and small amount of orders, delivery and comparison, the factory to have great champions, general sessions with some qualifications will choose to chart of small and medium-sized enterprises better, they will be on cooperation of small orders. "But only attention is not enough, we need to feel in the communication of the professional production, so as to further the striking price, quantity, delivery detail such as".
Flexible standards
"The innovative products, timely follow-up" standard cannot be in the development of SunXianKang director ambition group is developing outstanding problems. Believe a lot of independent research and development of new enterprises will agree, there is no ready-made product innovation many reference standard.
Fragrance fabrics is Beijing new project manager li ning Co., LTD is LvTieSha recently, microcapsule by finishing adhere to the fabric produced aromas. Because everyone to smell the preferences, plus washing fastness, fragrance fabric batch production. "But microcapsule another important function can be adsorption odor, from the development prospect was optimistic." LvTieSha said.
Domestic enterprises in developing fabrics of fabrics of fragrance is to ensure that the washing fastness microcapsule, how to make the standard, LvTieSha analysis is rational, "general fabric will ensure enterprise in 50 times around the washing fastness, but in my opinion, the summer of t-shirts, according to a high attrition rate in two weeks, and water for about 20 times, will only intensify high standards of operation difficulty and fabric enterprise cost."
LvTieSha from this words can draw two revelation: one is the new product to sell with high ratio of r&d, functional to both practicality, From the Angle of garment fabric, the standard set of considering present wearing habits and consumer spending habits, and downstream factors such as clothing brand standards, sometimes it is helping fabric, but also beneficial to reduce the burden enterprise newly success to market.
Unblocking information
Li ning fabrics are largely domestic producers to provide, in LvTieSha, some advantages of fabrics of domestic enterprises is more important r&d, clothing brand also thinking how to cooperate with these enterprises, how to use these fabrics.
"The product development, we will offer a clear plan, take will also to long-term cooperative enterprise for information, fabrics of raw materials, the latest new functions. LvTieSha said, "on this basis, we will choose yarns, weaving, dyeing and finishing etc. Effective way." However, in this new material enterprises, with intuitive way to tell customers in the use LvTieSha fabric, it is very important. The common method is to make clothing, and sample copies of foreign or "some Taiwan enterprises, they offer fabrics of new type book very much, the collocation of color and pictures showed good fabrics USES".
Li ning in 2008 has launched a "cool feeling series", was leading supplier of fabrics, new product by li ning saw potential business opportunities, of course, there are many clothing brand in the summer launched "cool" function, the fabric of different brand marketing strategy, but this function of market recognition, can form the popular trend, and the function will be improved and perfected.
With European figure has established long-term cooperative enterprises, such as beauty xinda, Oriental qiang, king in time.and they work style is very methodical: will learn buyers requirements, recommend to brand is the other customers do sell quote item, also very clear. The king say: "have time.and emphasizes the enterprise will provide experience samples let buyers proofing, many current foreign customers will be demanded it. In addition, the recommended himself, to tell their customers, especially outstanding brand clients and customers as a class or high class."
"Chinese textile net source."
Editor: lara
Fabrics with bad, wear in the body to be able to judge, Clothing with bad, finally consumer market will give the answer. In recent years, we saw a lot of clothing for selling in fabrics marketing strategy. Actually, the chain upstream and downstream fabrics and should be fought accept test of the market. To achieve such tacit cooperation, domestic enterprises, fabrics of need professional.
Communication detail
Ou figure international (hk) Co., LTD, fabrics sourcing manager in late August time.and king and a new round of job, "before the next 10 days, with buy a hand to fabric factory investigation". According to international practice, winter buyers purchase centralized purchasing clothing in late September to November, so calculate words, general fabrics purchasing schedule of enterprises in August and September 15th.
Deal with the fabric enterprise for a long time, the king saw many enterprises time.and progress, of course, "professional", "not" also saw many. "If direct contact with the fabric manufacturers, especially small and medium-sized enterprises, the problems will be more." The king said, "generally time.and, if not, then worked before, we need to understand the enterprise production capacity, the category, the basic situation, but sell etc, they are not clearly introduce these content." In the king's mouth, they seem time.and commitment "we need you also can do", actually, can do they do not know that suits oneself also not clear.
The king talked to a little time.and details: "sometimes our inquiry to the enterprise, the mail to a few words, tell you how much money a meter, to some frustration." Especially in the first half of this year, the raw material prices, is almost a price to rise, "production enterprise should tell the purchaser, moq is much, the price of such circumstances, avoid validity under orders problems".
Although these small and medium-sized enterprises, and the deficiency of European graph or international purchasers. The king talked, sometimes some time.and small amount of orders, delivery and comparison, the factory to have great champions, general sessions with some qualifications will choose to chart of small and medium-sized enterprises better, they will be on cooperation of small orders. "But only attention is not enough, we need to feel in the communication of the professional production, so as to further the striking price, quantity, delivery detail such as".
Flexible standards
"The innovative products, timely follow-up" standard cannot be in the development of SunXianKang director ambition group is developing outstanding problems. Believe a lot of independent research and development of new enterprises will agree, there is no ready-made product innovation many reference standard.
Fragrance fabrics is Beijing new project manager li ning Co., LTD is LvTieSha recently, microcapsule by finishing adhere to the fabric produced aromas. Because everyone to smell the preferences, plus washing fastness, fragrance fabric batch production. "But microcapsule another important function can be adsorption odor, from the development prospect was optimistic." LvTieSha said.
Domestic enterprises in developing fabrics of fabrics of fragrance is to ensure that the washing fastness microcapsule, how to make the standard, LvTieSha analysis is rational, "general fabric will ensure enterprise in 50 times around the washing fastness, but in my opinion, the summer of t-shirts, according to a high attrition rate in two weeks, and water for about 20 times, will only intensify high standards of operation difficulty and fabric enterprise cost."
LvTieSha from this words can draw two revelation: one is the new product to sell with high ratio of r&d, functional to both practicality, From the Angle of garment fabric, the standard set of considering present wearing habits and consumer spending habits, and downstream factors such as clothing brand standards, sometimes it is helping fabric, but also beneficial to reduce the burden enterprise newly success to market.
Unblocking information
Li ning fabrics are largely domestic producers to provide, in LvTieSha, some advantages of fabrics of domestic enterprises is more important r&d, clothing brand also thinking how to cooperate with these enterprises, how to use these fabrics.
"The product development, we will offer a clear plan, take will also to long-term cooperative enterprise for information, fabrics of raw materials, the latest new functions. LvTieSha said, "on this basis, we will choose yarns, weaving, dyeing and finishing etc. Effective way." However, in this new material enterprises, with intuitive way to tell customers in the use LvTieSha fabric, it is very important. The common method is to make clothing, and sample copies of foreign or "some Taiwan enterprises, they offer fabrics of new type book very much, the collocation of color and pictures showed good fabrics USES".
Li ning in 2008 has launched a "cool feeling series", was leading supplier of fabrics, new product by li ning saw potential business opportunities, of course, there are many clothing brand in the summer launched "cool" function, the fabric of different brand marketing strategy, but this function of market recognition, can form the popular trend, and the function will be improved and perfected.
With European figure has established long-term cooperative enterprises, such as beauty xinda, Oriental qiang, king in time.and they work style is very methodical: will learn buyers requirements, recommend to brand is the other customers do sell quote item, also very clear. The king say: "have time.and emphasizes the enterprise will provide experience samples let buyers proofing, many current foreign customers will be demanded it. In addition, the recommended himself, to tell their customers, especially outstanding brand clients and customers as a class or high class."
"Chinese textile net source."
Editor: lara
time:2010/8/18
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