Clothing industry as hi-tech industry, widely used in industry, science and technology progress is sensitive to external, industrialization, informationization, intelligent combination has greatly enhance the international competitiveness of Chinese garment processing. Chinese textile clothing after completion mission in the expansion, the quantity growth is not the first goal, to value innovation as the core of the brand development, will become the new historical task.
Clothing industry will enter the "big enterprise"
Next time, will not be confined to the enterprise competition product competition level, but the whole enterprise resources, capital between strength for the integration of king capital times coming, the future of the enterprise will be faced with the integration of integrated. Garment plate number of listed companies, as more rapid increase of the listed company, the clothing industry will distance "big enterprise".
Clothing industry will enter "brands" era
The clothing industry is very clear, the situation is now clothing brand occupies era, no brand is very difficult to travel, traditional pipe or network pipe, well-known enterprises have the advantage. Big brand is in deep cultural charm, close, improve market segmentation, do do creative, from inside deeply impress consumers, let consumer to develop and improve the consumers on brand loyalty.
The pipeline network marketing space
Now a lot of clothing enterprises are preempted network market share, it is a beginning, still in the stage of exploration and development space is very wide, but at this stage is the most suitable for the traditional pipe and pipe network integration, at the same time, improve efficiency, complement each other, improve the product, the overall market share.
"Customization" became prevalent in a certain range
"Individualized", "handmade" thirty years ago a clothing consumption and rebirth mainstream. Different is, today's "individualized" on the industrial assembly lines, "handmade" in industrialized production process. When the urban white-collar indiidualistic consumption demand, "customize" has become almost identity and the special taste. "Customize" has been in some men are outfit brand stores and advanced office buildings, hotels in the future, to the female is installed, etc. Although "customization" still cannot become a short-term sales of absolute mainstream consumption mode, the share but become after 2010 clothing consumption market a shining star.
China apparel enterprises seeking international road
International brands in China, strive to rise in demand offensive at maturity but not controlling China's market opportunities, 2010 year China apparel market will appear more international brand stores, international integration is the global range reduced, Chinese clothing market, more and more international. On the other hand, Chinese enterprises in the international market development path will have new breakthrough. Li ning in America will pull open or low-key officially land China brand new curtain in the international market. China will follow the smiling curve further seek higher international division status. "Li &fung", "da" will be the "copy" even more deepening land development. Chinese enterprises in international debut will more frequent, the international will be more accepting "China" and "China enterprise" by the "factory of the world" has gradually turned to the leading status in the international road, Chinese clothing has clear goal to start.

"Chinese textile net source."

Editor: lara