Now is in the autumn, a shelf about autumn outfit to price news are widespread, because cotton yields and growing demand, domestic cotton prices 25% (second-degree cotton, for example, now for 17,000 yuan/ton, in the beginning for 14,000 yuan/ton), so this autumn outfit price will rise.
It raw cotton prices will rise this year qiu dong outfit in two. If so?
Mall autumn outfit price
Clothing stores will raise the cost of a rise in where digestion
In hangzhou, fashion stores sell brand communication of optimal garments, T-shirt, jeans, shirt in proportion, the price of these goods YongMianLiang larger relative to the approachable. In the library of clothing department store, jeans, shirts, etc, and has been listed of autumn jeans at $399 yuan 2.99 shirt 199 yuan between, compared with last year, prices remain unchanged.
Zara, etc in muji specialist, basic coat in the price of $269-399 maintain Bershka yuan between, mango, the basic tops are 199 yuan - 299 yuan between, silk of company, the price of how Vero Moda basic have changed.
Shopping, these are basically edge ark or store brand, more alcatraz brand in late autumn, now still not fully listed, so the price is not clear, is expected to also won't have risen sharply.
The reporter survey in 8 brands, only one brand price rises significantly, the price of $699 in MO&co to 899 yuan between, but before that between $499 299. Responsible MO&co explanation, the mall in clothing, more adopted cotton fabrics, the other is mainly to increase brand image and positioning is concerned, the whole sales strategy, and not due to rising costs.
In sport brand field, sources said li ning, the partial products, anta, will raise prices. Stores related controller introduces, li ning there is change occur simultaneously with the brand logo, belong to brand strategy. But the price range of products including footwear etc, do not use cotton materials. Nike, adidas brand new basic did not increase the autumn.
Clothing stores will increase
With different fashion brands, hangzhou sent officials are considering part of autumn price increase 10% to 15%. Tell the director upstream fabric manufacturer, since this year, high-count prices for about 3, common cotton prices rose $1 - $2 / meters. In her clothing brand of fabric used in class, cotton or occupied.
The chief says, since this year, the management cost and artificial fabrics are on the rise. Considering the store customer prices bear ability, she is going to be part of the new price increase 10% to 15%, this is the raw material for the datum for mark-up. Price is the main trend of fashion and basic sales big, style, so there is little change in basic price is feasible, But fashions, even every change in price, the feeling is not very big customers. She said, market competition is intense, even raw material price rises, also cannot too high, otherwise consumers to buy other home will turn. Some use cotton less brand also have advantages, rising costs.
Rising costs in where digestion
An insider said, now the news spread, the price is in the rising costs of market, brand garment after a temptation.
Clothing brands, but prices are really at the end of the retail price of brand is now not link. The insiders said, rising costs may not fully by consumer, clothing production enterprises in more simple process can choose more simple design, production, use cheaper materials to digest the cost. But every enterprise digestive ability of low cost, some smaller companies withstand ability.
TeSiBangWei beauty of CaiMinXu said, so far, they have not decided to fall in price. A store of fashion brand, newsletter pin on the optimal garment cost can strictly control throughout the supply chain, even with cotton factory, woven factory, also direct and cotton, cotton growers are the origin of rising prices of raw materials can effectively solve the cost pressures. But in the sales link VERO MODA, garments, li-ning, beauty, TeSiBangWei and taobao cooperation, online marketing, and reduce the cost of stores.
There, in the present officials think shopping malls pricing method, raw material rises in price will not be directly reflected in full, the profit space can be compressed, so consumers will not feel very obvious. But in the enterprise, wholesalers, market, stores, the pressure of the rising costs. Take a windcoat, for example, factory may only last factory, this will sell $100 to $120 sales in stores, and may remain in 7800 yuan.
"Chinese textile net source."
Editor: lara