On October 21, by 2010, China's textile newspaper
Almost all of the textile apparels terminal brand enterprises listed in hot, after all in scale expansion. Now, in the rising cost of raw materials and artificial rates of enterprises, to improve loan expansion modes, will cost by reviewing.
Although interest rates, the commercial real estate prices are generally in the certain degree, but to enterprise profit may not smoothly, high proportion will. Both short-term or long-term cost pressures to overcome, to improve the service efficiency of funds, "effect of store constructions are considered" profit potential growth.
Bargaining power supply chain speed of decision
In the early li ning, with seven ones listed shoes&apparels enterprises as Wolf rapidly expanding high pay-off under the demonstration effect, by 2010, 2009 in succession of textile enterprises listed three - fu Anna, luo lai, mendale still continues in this mode, the financing channels of rapid expansion after, seize the market share of this year, three companies in the new store plan above 300 to meet competition, needs, and will continue to maintain growth, including transcripts, also reflects three companies have benefited a lot: net 41.77% year-on-year growth, 58.96%, 32.75%.
Though rapid channels to obtain high operating profits, but the constructions of profitability and profit contribution is outstanding. In the industry of rising cost factors of the background, there have been proposed to improve experts, can make the terminal profitability constructions, effective control of enterprise income.
"The current textile enterprises in stores and shopping channel expansion department form, the department requires at least half a bazaar shops, and mature requires 1 ~ 2 years, and the high cost of commercial real estate, must cause for profit. In addition, textile industry, in the terminal is a new channel management of escalating ascension". The securities textile industry analysts will store profit attributable to extend the bottleneck of the profit and channel management level.
China academy of management, college professors, nowadays FangQi terminal HanYongSheng think if I can build fast supply chain reaction mechanism, the change of supply chain stores in operation, according to the centre for consumers, sales and purchase orders, which can reduce the cost of maintaining inventory, will be under the condition of invariable, improved profitability and capital operation speed of enterprises. By increasing the frequency, the order for building enterprise cut in such ways to achieve sales control system of speed. Made with speed, can resist bargaining power cost pressure, improve merchandise profits.
To improve profitability in stores, terminal brands are not actively tried last year, the department of information from the previous will upgrade to the level of the secondary department, still take the internal department of information system integration and channel personnel deployment, integration and improve order system. Fu Anna is accelerating ERP system integration and application, optimizing the management structure and process, improve inventory structure, improve productivity and reduce break goods supply chain reaction, quicken the speed and efficiency. This year also began mendale comprehensive order system to prompt delivery of customer orders, half of the ERP system covering about 500 stores reached.
The expansion comes the endogenous growth
With seven ones Wolf etc of relatively mature terminal construction enterprises are clearly reveal from denotative expansion to endogenous growth momentum of gradual transformation, with seven ones that by 2010, reported the Wolf, the company owns store (middle) amount of model 3250 hall ark, which ZhiYingDian 299, ZhiYingDian net increase than 79 home by the end of 2009, 2951 napa stores by the end of 2009, than net reduce 78.

Through the channel after adjusting the first new stores with seven ones Wolf is only one. ZhouShaoXiong openly, currently with seven ones Wolf operation, improve the shop with constructions. Ensure long-term growth Analysts believe that due to the rising cost of real estate industry and increased burden, cause the shop to improve constructions profitability.
Establishing a rapid supply chain system under the new competition pattern is to improve the performance of the stores and corporate profits, but victory is not easy in practical operation.
"Improve supply chain reaction speed from source to the end, to truly implement still exist certain difficulty." Fu Anna company stock certificate department, "said dong secret company insist on using various ways to improve store store effect, but nowadays, still will expand, expand store denotative."
The securities textile industry analysts say, reduce inventory for supply chain speed is involved in cotton fabrics to terminal to the whole industry chain, not everyone can make FangQi terminal ZARA, now has a terminal brands through the product design and development of fine line of different products to urban adapt to market changes. So far, suitable for textile enterprise or expansion, using funds, quickly captured more domestic market resources, constructions profitability not just this one prominent in the process of inevitable stage.
"Dig deep effect model is not suitable for store constructions are currently growing textile and garment enterprises, suitable for foreign enterprises, in the mature terminal GaoCheng textile enterprises as the long-term good cost control, the shop is now the most suitable expansion remains the development pattern. XiangCai securities institute textile group holds the same WuXiaoYu analyst for textile clothing enterprise, terminal denotative development and endogenous growth type, have successively according to the reality, full development after the expansion to ascend the endogenous growth also too late.
This judgment, qilu securities analysts, in the short term, the scale expansion is still focus of competition, and in the long run, channel layout, branding and supply chain management will be decided who will win the next key factors.

"Chinese textile net source."

Editor: lara