In recent years, the Indian government through regulations and industrial policies for the independent brand provides basic growth environment, some famous enterprises successful commercialization, internationalized operation prompted the independent brand development, online social networking and become part of enterprise expanding international influence of emollient tool.
The government supports the traditional industry brands
Let ShaLi and bollywood, cricket sports and yoga as India of the soft power of the representative
In January 2006, India and brand equity fund joint investment association, India Indian industry association and India official tourism promotion agencies in davos world economy jointly launched a BBS during called "India is ubiquitous" the promotion activity, through holding enterprise conference, small BBS, exhibition, concerts and food festival activities to publicize India products and brands.
Brain-scanningexperiments textile woven 1986.we India is one of the oldest profession, is still in India occupies an important position working population 665 million, the cloth production of the national 13%. Its products mainly has the Indian national characteristics of ShaLi, shawls and turbans etc, has formed the multiple products famous brand, domestic and international marketing. India textiles department has special brain-scanningexperiments textile department, government has formed brain-scanningexperiments textile export promotion association, the national textile design center, the national manual and hand textiles museum and so to protect and promote the development of the industry.
To help deal with the economic crisis to export the negative effects of textile export promotion, India brain-scanningexperiments specially compiled published "India brain-scanningexperiments textile industry" and an atlas interactive cd-roms, etc., and through diplomatic institutions increase to foreign markets promotional efforts. Indian textile department also joint non-governmental organizations launched brain-scanningexperiments textile industry cluster development projects, the integration of national development 20 industry cluster, and for the member product authentication, unified organization member to attend domestic and international fairs, etc.
In recent years, in mumbai center for movie studio "bollywood" into India film appellation. Indian officials and media that the film industry in India, the significance of not only lies in more than 20 billion dollars a year in sales and every year thousands of film production, it also effectively preserve the traditional Indian culture, and for different religions and class people bring joy together.
"Bollywood films had mostly for low-cost production, the fund is mainly derived from private investment. In the movie, after years of lobbying group Indian government began to allow Banks and financial institutions invested in filmmaking, the film industry classified as official inheritance, and allow foreign capital to enter the film industry.
In addition, India cricket premier league (IPL) led the cricket and yoga become the symbol of India, bring out the brand has great commercial value not only, but also has stronger cultural and social value, also is India of the soft power of the representative.
Enterprise efforts to expand international influence
Global far higher India enterprise brand cover software, automobile, hotel, steel, telecommunications and other industries
According to the survey, far higher India enterprise brand has printed fu serse cosmi, tata, vascular profeta, horse hengda and faithfulness, etc. These enterprises cover software, automobile, hotel, steel, telecommunications and other industries worldwide win high visibility and industry clout.
Print fu serse cosmi's home, headquartered in software outsourcing enterprise are India "silicon valley" -chenghai, bangalore, annual turnover nearly 40 billion us dollars, and its seven founder to 250 $936.2 do poineering work successfully, and become the India's first landing America exchange enterprise, is a symbol of India's economic success, current chairman Moore's called the "Indian Bill Gates."?
From 2004, seal to start at the end of each quarter are numbered serse cosmi to its brand is reviewed and verification, its brand goal to give India fu serse cosmi become with IBM and HP equal level of international business, and not just as India three outsourcing one of enterprises. Its brand value already from 2005 30 billion dollars increased by 2010, 78 billion dollars.
According to Hong Kong's Media magazine this year's latest survey rankings, India dairy producers Amul two consecutive years ranked India no.1 brand in the asia-pacific region brand top 1,000 ranked the 73rd bits, ahead of American kraft foods, Malaysia fei shi orchid, beautiful and road snow AIDS and brand. Amul ranking also more than India other enterprises, such as Kingfisher airlines and beer producers (140) and ICICI bank (182 digits), India's national bank (226 of) and tata (256 bits).

Source "of Chinese textile net"
Editor: lara