KeQiao -- from 2010 China international textile exposition see KeQiao development of creative industries
By RMB exchange rate for the dollar continued to go tall and cotton prices jumped to the double pressure of rising costs, when interviewed, part of China international textile exposition 2010 KeQiao exhibitors expressed that enterprise daren't connect time span longer list. But in the interview, also appeared a few different cases.
"Product as long as competitive, rising cost several points, or several points, the exchange rate to rise to our customers, it is acceptable." Zhejiang JinChan spins dress Co., LTD told reporters, and this product competitiveness, besides should have brand, more to be creative.
The personage inside course of study thinks, the spinning fair organizers of special established by the "fashionable originality week", has been to the local enterprise signal: textile industry transformation and upgrade must rely on creativity and technology, low carbon route.
The government: only do, not arranged marriage matchmaker
As a key support industry, shaoxing county government in recent years for the creative industry support strength let circle middleman praised.
"At the beginning of establishment of creative center, I worked with many domestic well-known clothing designer had contact, hope everyone please stylist garrisoned KeQiao. But through negotiation, some designers hope the government financial investment a clothing brand for its operation, also some designers hope appear personally by the government guarantee its studio every year in KeQiao can have millions of dollars of operation fee." Shaoxing county secretary for a surname strong to reporters description way. "But we as the function of the government department, both must hand wormed for designers to strive for preferential policy, but also to give consideration to the market of fair competition. Generally speaking, we are in KeQiao venture for designers' red niang, 'but when can never be arranged" marriage ". Lou a byword to be strong.
In local government series of encouraging policy support and attract, nowadays, many excellent designer strong creative studios, design center also springing up in the shaoxing earth grew up. In KeQiao creative building, big or small designer studio, after more than a year of operation, and a popular gradually roared. "Thanks to the advantage of textile weaving industry, those who have strong design team or international design resources, has the digital printing equipment pattern design studio business up quickly. But some relatively smaller pattern studio, or some popularity weaker costume design studio quantitative growth, but also needs time to accumulate." China light textile city originality industry investment service center WangXiaoDong said long everywhere.
In order to help designers from all kinds of business, and has the profession find attractive, China light textile city originality industry service center staff has racked its brain, planned out a series of upstream and downstream docking activities, designers dynamic and static release activity etc. "Through the site visits, let designers developed targeted creative products, for the two sides produce real value, when the design can truly in KeQiao here." WangXiaoDong said.
Enterprise: creative will have bottom spirit
"In the same equipment, technologies to produce digital printing products, South Korea produces more than Chinese made at least expensive on three times." An acquaintance with KeQiao spinning city ", "nine years, be engaged in the pattern the original design of the Korean merchants during a visit to China by 2010 KeQiao international textile exposition sighs.
"Original pattern, our enterprise is the source of development of", in red, green, blue and dyeing operators ChenYuMing said, to acquire this "source", the company annual get Italy, France and other countries in Europe and America absorb a lot of original design. Therefore, "red, green, blue" every year to pay 10 million yuan. While local other small printing and dyeing enterprises of original design is completely dependent on "foreign aid". "It also means gave up the price of a product initiative." The personage inside course of study points out, this is what the current development of digital printing in shaoxing "short". Because of this, many euramerican Korea pattern such as original design strength thick counterparts are regarded as the opportunity, the spinning exposition on overseas exhibitors see not hard, the original pattern become overseas exhibitors focus.
Today, with green environmental protection and energy saving and emission reduction, shaoxing dyeing companies are digital printing equipment's not few. Not long ago, the binhai a engaged in dyeing and printing for more than 30 years of operators say, digital printing will become shaoxing dyeing and printing, printing and dyeing and even the whole country, the necessity of the development of the trend. Therefore, he put the investment digital printing as 2011 enterprise development priority. In addition, local some well-known digital printing equipment manufacturers are aimed at shaoxing market, set up the distribution network.
Stylist: expectations have many tall?
In the spinning expo, Korean designer alliance works all the way, only 3 days salability, eight alliance sold artwork, turnover amounted to 150 zhang 13 million yuan, intentional number is 80 zhang. A one-time buy local enterprise of shaoxing was 40 zhang artwork. Exhibit on the meeting, not only Korean designer harvest orders, Italy, France and other exhibition design companies also gained ground many.
Meanwhile, some has been in KeQiao of well-known clothing designer, also by the formidable strength team, began to assist local part to downstream of large fabric enterprise develop clothing brand, common development.
With domestic and foreign mature designer "communicating" compared to some in the initial phase of stylist, they are KeQiao entrepreneurial journey, every step walked all want to be cautious.
MaXiaoJun, an ordinary after 80 entrepreneurs, impression di "pattern design centre's founder. Now, his team in shaoxing textile printing industry has a minor celebrity. In KeQiao strengthe creative mansion, he also recruited a few crew, thus, called "impression · dean is surpassed" printing design studio formally established.
MaXiaoJun team business priorities and management concept is very clear. He's at school major is textile design, printing design, fabric strength is now focusing on clothing and sheet, curtain home textile products manufacturing enterprises provide pattern design, and to provide effective high-quality creative service. MaXiaoJun so give their line of work location: creative industry should be in service, for manufacturing services, but its importance is self-evident.
Now, use these non-interest-bearing bonds to describe QianYuanJia mood no exaggeration, as shaoxing grain pattern design studio of three design manager, he in addition to take charge of daily of creative design, but also pay fee to a lot of trouble in cultivating. "Because this is a rely on individual inspiration, skill and talent of industry, every link needs everybody's mental and mental cultural creation. Therefore talent became the first element of studio development." There is a design professional backgrounds and origins of QianYuanJia knew now shaoxing originality industry short board: "compared to Shanghai and nantong, creative culture strong city, shaoxing or less sophisticated and complex design talents, though now several domestic famous designer team settled in shaoxing, but keep these rare elite, let them for a long time for shaoxing creative industry services, is really difficult, such as we discover and the needs of training talents." It is reported, three hetian pattern design studio recently are preparing to offer design talents training class, colleges and enterprises through inviting senior experts, teachers, engineers, plane design, advertising art design, image art and weaving art design sensors and actuators, staff "charge", solve new entry staff skill not familiar, experience the problem of insufficient, and to improve the hand-painted and software skills.

Source "of Chinese textile net"
Editor: lara