As e-commerce rapid rise, Internet population surge, express delivery pay the integrity of perfect, the network has peremptory became the traditional retail dealer, department stores and boutiques, China apparel industry after another important retail pipeline. The personage inside course of study says, a lot of clothing products online after yi impact existing piping circulation and price system.
E-commerce, jan.7 to a series of new e-commerce form, has become a current consumption life and marketing pipe in important business model. With its spreading fast, coverage, convenient operation and deeply the general consumers.
According to Beijing at consulting Co., LTD is the latest Chinese online shopping consumer reports predict 2010 ", in China in 2010 e-commerce market scale will reach 49 billion yuan. The report showed that the annual shopping on the Internet of our country 2009 continued rapid development, 2009 national buys scale reach 2670 billion yuan, e-commerce toll at 1.3 billion.
Of course, after a pipe changes, the harsh realities terminal war, face "network" this virtual space competitors, the most traditional industry, especially clothing dealer traditional agent, join way constantly affected, industry crisis highlights, seek transformation sallies way urgently.
"Clothing store boss want in their thinking on breakthrough, thinking is decisive, henceforth clothing dealer only closely combining network pipeline section, we can do better; whether network retail, or entity shop sales, product, display, promotion, gentlemen, correct understanding of the invariant codes is dealers profit." Domestic clothing industry authority consulting an expert, Beijing frontier century adviser to the China's chief advisor cheung sankei shimbun reporters.
Shanghai 1 senior lecturer is consulting chief HaoYingLi thinks that the network shopping tendency, has become an important channel young people buy clothes, this is the market trend, But, inside short time in a traditional purchase primarily pipe won't change, this also is the trend of the market.
According to Chinese clothing dealer service center monitoring data showed that: in the past 10 years, garments in China were ranked first in the production, sales is rising year by year, its proportion of our country more than 10% of the total retail sales. Enter 2008, China have clothing industry retail pipeline constantly adjust innovation, upgrade and clothing brand continuously strengthen try retail, associated, custody, e-commerce, jan.7 type pipe mode. Meanwhile, traditional clothing dealer agent, join way constantly suffer. In this context, the dealer also need to conform to the industrial development and constantly adjust and "on-line net" is undoubtedly shop small boss low cost, quick preempted 3 billion user buys a important ways.
In fact, clothing industry dealers to realize that the "network" has a virtual platform for occupied the whole market share of importance. China's e-commerce research center sampling survey data show: now many on taobao open online sellers, there are nearly 5 into there is offline entity shop rely on, relying on offline store synchronization in taobao, clap, yeah, so as to expand on open shop outside this area and buyer order resources.
To this, China's e-commerce research center in China, June accept the researcher sankei shimbun reporter interviews that, take "entity + nets pin" model of clothing dealer, especially large stores and department stores rely on and brand manufacturers of purchasing platform and supply chain support, involved in e-commerce in brand, users, the promotion of pipeline and after-sales services obvious advantages, however large amounts of clothing products online after also faces online offline price is not uniform threat, easy shock existing piping circulation and price system.

Source "of Chinese textile net"
Editor: lara