As a nonprofit organization, American cotton company long worked to cotton textiles new technology development and promotion, improve the added value of cotton textiles, promote global cotton textile production enterprise of rapid development. Recently, our correspondent had an exclusive interview with American cotton and CEO of the HuaBaiLi (Jennings Bryan ERRYE WORSHAM), from the global cotton with nearly 30 years experience in America's eyes, the reporter sees the global cotton industry, the development situation of China and in the international market in the balance of power.
Reporter: American cotton company in Asia area has three offices, why your company value most Asian especially China market? American cotton company can provide for the Chinese textile industry what service and technical advisory?
HuaBaiLi: China is now the biggest American cotton importers, is also the world's largest producer and consumer of cotton textiles. In addition, in the past 10 years, American cotton companies and Chinese textile industry close cooperation, make efforts to expand the cotton products market share. The company in Shanghai, China and Hong Kong two representative offices since its inception, has been committed to service the whole supply chain, the China textile achieved very good results. Therefore, whether as well, or its development in the future, let China become American cotton company is one of the most important market.
30 years, American cotton company for supply chain partners all providing comprehensive help, to encourage people to use of cotton. Specifically, help manufacturers timely understanding cotton on the price, supply and demand and fibre quality aspects of market information; Understanding new technology to improve cotton machining efficiency; Development from dyeing cotton spinning to new technology products and process, improve cotton textile fiber as the practicability and advanced nature, Study the new technology and new products supply chain strategies, in cotton production and marketing of various links to provide comprehensive service. Meanwhile, through the global each office industry experts, American cotton companies to partners to provide technology and promotion support, Research products popular trend, and with the leading fashion designers and purchasing experts exchange views, Widely spread supply chain knowledge, in order to better meet the cotton buyers, textile, producers and retailers demand.
Reporter: American cotton one of the tenet of the company is to improve the cotton added value of products, specifically, how to help the Chinese enterprises to improve product value-added?
HuaBaiLi: American cotton company respectively from the technology, consumer promotion and fiber service several aspects of cotton textile industry, serving China help enterprises to improve product value-added.
Technically speaking, the American COTTON company innovation technology's greatest strength is made of COTTON products in our industry leading, as a COTTON and Trans DRY technology as an example, the STORM COTTON fabric finishing technology has super waterproof performance, and can keep the COTTON fabric permeability, can be wearer surface moisture diffusion, suitable for indoor and outdoor wears; Trans DRY is a patent technology, may give pure continous hygroscopic fabric excellent guide sweat function, able to sweat from transmission to the surface fabric, and increases to achieve rapid diffusion area of DRY, make wearer feel comfortable.
From consumer promotion level, American cotton and U.S. international cotton association has been carried out in China "cotton - than you think" consumer promotion project, aiming to Chinese consumers propaganda cotton fiber, including the benefits of comfort and vogue, promote Chinese consumers to cotton and cotton textiles cognitive and loved. Through consumers promotion, indirect pull cotton and cotton textiles consumption, consolidate the cotton market share and improving the added value of the products.
From fiber service speaking, American cotton company optimization cotton assorting management system is a kind of used in the production of continuous high quality yarn of the world's leading cotton management system, make cotton managers can from rolling cotton to spinning process more accurately inventory, evaluation and decision, be helpful for the user to save the cost of production.
Reporter: American cotton company devotes to the cotton textiles new technology research and development, excuse me each launched a new technology, American cotton companies need to consider the comprehensive factors have?
HuaBaiLi: generally speaking, market-driven sex is introduced new technology is the main factor. Depends on the market have what demand, American cotton textiles research of market, especially cotton textile market has been instant follow up. Such as strengthening the cotton textiles hygroscopic perspirate technology, because after investigation found that 54 percent of sports rainments dispute cotton products, only 20% of sportswear is 100% cotton products, the market share of low, reason is that traditional cotton products hygroscopic perspirate poor results, this is a technical difficulties, but also has very big development perspective, with strong sex suction wet sweat of cotton textile market is really need. In addition, American cotton company will still be on the basis of original advantage products constantly enhance the added value of the products, such as American cotton company for cowboy fabric technology are advanced in the world, have a lot of customers, therefore unobtrusively cowboy products related technologies constantly upgrading, strive for always go on market demands, this process is continued uninterrupted.
Reporter: China textile enterprises after the economic downturn market reshuffle after, although at present a firm, profit pattern to rise, but in international markets by stable competitiveness, still have a lot of work to do. Do you have any advice?
HuaBaiLi: in my opinion, you should encourage Chinese textile enterprises through innovation to improve product technical content, enhance their competitiveness, and actively using open communication platform for displaying opportunity, and more international buyers exchange and cooperation. For example, this year in May, American cotton company for the successful use the company technology to produce products supplier, establish display platform, let them have the opportunity to make more buyers. In addition, because now more and more international buyers to care for textile production processes, so that the Chinese textile enterprises should keep pace with the development trend of global textile production links, pay attention to the environmental protection.
Meanwhile, American cotton company will also according to their own advantage, on the one hand, to help more Chinese textile enterprises in MianJia rise cultivated area, limited cases raise cotton utilization, higher value added products; On the other hand increase to popularize strength, let more Chinese consumers recognize excellent characteristics of cotton textiles, improve the cotton market taken rate. Through technology to promote and market pulling, let China textile enterprises to gain more substantial development.
Source "of Chinese textile net"
Editor: lara