This year our country textile industry over the scale enterprise value will exceed 4 trillion yuan, export will exceed $200 billion, profit likely exceed 20 billion yuan
Labor prices will become the norm, MianJia rise will be sustained, backward task is very heavy
Industrial upgrading and consumption diversification is pressure is also driving force. Wholesale market retail shopping center network generalization, will bring new opportunities
According to preliminary estimates, textile industry in China in 2010 scale enterprises above output will break through the 4 trillion yuan, export will exceed $200 billion, profit likely exceed 200 billion yuan, and profit growth is expected to reach 40%. Facing unprecedented beautiful result, industry showed no ecstasy, because this high-growth behind, but many realistic malaises.
"In the past, the Chinese textile industry a relatively strong core competitiveness is elements of low cost. But by 2010, energy saving and emission reduction of hardware constraints, the labor price growth, and cotton, chemical fiber raw material prices of events such as the abnormal fluctuations tell us, the Chinese textile industry has said goodbye to the low cost times". Held a few days ago China textile innovation annual meeting of Chinese textile industry association deputy will ChangSunRuiZhe said.
Reality of trapped
Raw materials, labor prices entrenched, textiles pain don't low-cost era
The American market just from financial crisis in the recovery, European erupted sovereignty debt crisis, Factory just returned to normal production, salary rises exceeded the order amount, still encounter the growth switch power brownouts ";" Profits finally returned to the level before the international financial crisis, cotton, chemical fiber raw material upstream price and successively soare... By 2010, a lot of people use "befuddled, confusing" to describe textile industry. However, more make industry entanglements, the complexity of industry brought pressure will be constant.
First, the labor price rise will become normal state. This textile industry labor salary welfare gains universal in 10 % above, Yangtze river delta and pearl river delta to salary rises to 20%. This aspect is from "make up a missed lesson". 2009, of China's manufacturing industry average wage is 560 million yuan, and the textile industry average wage was 3.1 million yuan, caused the labor one-way metastasis.
"This year central economic work conference stressed that key ascension resident's consumption ability, it will need to improve labourers income. So, labor prices advertised as irreversible." SunRuiZhe said, as labor-intensive industry, textile industry people's livelihood in wages is the reform of income distribution trend of The Times.
Secondly, the cotton of pain "destined to persist. This year, the textile raw material cost year-on-year increase by about 30%, including cotton upstream raw material costs biggest rises more than doubled, or the big hit record highs for 15 years. However, raw material prices are not on the end.
MianJia materials such as the soaring cost of several factors superposition results. Firstly, global cotton planting area and production in the year after year atrophy, causing supply and demand tight. Secondly, America's excess liquidity pushing up commodity cotton QiJia. In addition, although our country textile manufacturing is the earliest and largest market capacity industries but cotton circulation, chemical fibber raw material of investment approval will belong to the planned economy, upstream and downstream docking poorly.
"This year raw material prices have let master upstream resources enterprise earns port bowl full full, but also for textile industry was a wake-up call. Must accelerate the r&d enormous quantity of cotton fiber wide alternative products, thus fill raw material supply and demand relation gap, balance." SunRuiZhe said.
What opportunities
Consumption ability and urbanization rate in ascension, technological progress and save energy
For textile industry is concerned, the ending of the era of low cost is painful, but the arrival of the era of new consumption is undoubtedly big gains.
International experience shows that, the per capita disposable income more than $3,000, social consumption will pay more attention to quality and brand. The Chinese textile industry just entered the new consumption stage. This year, China textile enterprises above designated size of sale in domestic market further ascent to 82%, proportion than 2008 raise two percentage points. This year in the previous three retail price, our clothing double rise, clothing accumulated retail sales grew 85%, increased 12.3%.
The textile industry another opportunity is urbanization. Last year China urbanization rate is 46.59%, predicts a China's urbanization rate reached 59 per cent. Increased 3 million urban population will reduce between the city and countryside consumption gap, to textiles favorable.
Textile industrial textiles, the strategic new industry is an important part for the new energy, environmental protection, biomedicine industry provide based products. Like high railway base geotextile, wind turbine blade, artificial heart valve, automobile airbag, are industrial textiles. Nowadays, industrial textiles accounted for only 17% of the whole industry fibers manufactured, "1025" during the proportion is expected to increase to 19 percent. And in Germany for textile powers, industrial textiles fiber accounted for more than half than are manufactured.
Actually, energy saving and emission reduction is also textile industry must had stridden a line. At present, China's textile industry total energy consumption of the national industrial total energy by 4.3%, wastewater accounts for the industrial wastewater 10% of total emissions, backward task is arduous. The second half of this year, in jiangsu, textile enterprises and cluster into a switch power brownouts "the main object. If not active energy conservation and emission reduction, water, electricity, such as coal energy prices also make textile enterprises have to consider cost problem.
"The whole society upgrade technology and energy saving and emission reduction of pressure, the greater the our market better, because we be serving industry upgrading and low carbon demand. This year the park, more than 40 per cent year-on-year increase sales hit a record high, margins up 30 to 40 percent. Zhejiang haining, director of warp knitting industry zone has ShenShun years thinks, industrial upgrading and consumption diversified since China's textile industry development, but also the pressure of innovation driving force.
How to make money
Acquisition upstream resources and building channels and brand, innovation business model
SunRuiZhe thinks, in textile industry "gold-rush", "a strength of the upward, have endurance of going down."
Buy-out industry chain upstream resources, or development scale of alternative resources, investment is great, but the rewards are much higher. For example in this year's raw material prices fluctuate dramatically, with viscose staple fiber as the main product fulida group, because earlier investment cotton pulp, successful use of upstream advantage earn big special earn. Due to the resource scarcity, in the future, the textile industry in digging a new alternative resources and improve resources replacement rate on bright prospects.
Construction of the industrial chain of terminal, namely channels and brand, although high return, but investment cycle is long, arduous process. Go this way success represents is shandong ruyi group (000626, shares it). One paragraph pure wool fabric than foreign high-grade product twice, still be expensive, relying on the shelves is "ruyi spinning" gold-lettered signboard.
"Dozen brand is not to rely on advertising, but on craftmanship. Technological innovation is the best craftmanship." enterprise Ruyi group President QiuYaFu introduction, the group had seven million yuan investment development of cotton fabrics, 500 teams first 3 years is very difficult, and had felt helpless. "But we insist on living, this year, all the products supply 30% margin by Italian total package." Today, "ruyi spinning" still holds the world record: woolen yarn two from its original highest yarn 180 teams do 500 licensed, cotton yarn by original highest yarn 300 cigarettes do 500 licensed, only one in the world, with a firm grip on international range of fabric bargaining power.
Transform industry chain, innovative business models, also be the new profit growth point. The shing investment President MAO area rehabilitation li analysis, after international financial crisis era, entrepreneurs only accurately understanding the essence of garment industries, which is the fastest speed carry the most fashionable products, with the cheapest price to consumer hand, can realize sharply profit.
"Labor, large factory is not the core competitive ability, entrepreneurs should meditate how to reconstruct the industry chain, the product with the quickest, the cheapest method to consumers. MAO area rehabilitation li introduced, from design, production, logistics and selling cycle, Chinese clothing enterprise needs 180 days, Sweden's H&M company needs to 21 days, Spanish ZARA brand is 12 days. When the first Chinese enterprise products to consumers hand, these multinational enterprises have finished ninth even fifteenth series of sales. This is in recent years, international ZhongDiDuan ZARA H&M brand can swept China market reasons.
This year, every guest sincere product appearance just proved this point. It toppled traditional costume channels "into, sales and stock of process management, e-commerce and traditional manufacturing successful marriage, sales of this year is expected to reach 20 billion yuan. And throughout China's online shopping ranking, the textile sales chart-topping, far more than the second digital home appliance.
"China textile clothing business environment still have greatly improved space. The future, wholesale market retail shopping center network generalization, for enterprise, will bring new commercial opportunity." SunRuiZhe said.
Source "of Chinese textile net"
Editor: lara