In the spring of cheng fang for China's home textile needle shows the first field beauty. "This is the best of all time." needle March 9, China knitting cotton curtain Shanghai taste fair stole, brands, agent gives higher evaluation. Indeed, whether layout design and product release, each manufacturer are doing really excellent, of course, this and host of the "ground service" closely related.
China home textile design evolution: the ascent of the whole
"Maybe we away from the international big-name figure is still far off, but our innovation ability in the brand and science and technology driven the double are increasing. On exhibition of China home textile enterprise showed up, like the Frankfurt home textile brand." Needle will important in curator YuYue south said.
Indeed, if not colored glasses look on China home textile, zhejiang silk road group is the window displays international first-class: resplendent and magnificent silk fabric reveals real identity seemingly random honour, plus put prop, like just play through a music aficionado music, yangchun snow still lets a person feel where the moonnight in the ear; Guangdong Diane rich ni unique booth design, completely unexpectedly: white tender but few flower bloom, let a person feel navigated in the ocean in, also proved this spring bed is tasted advocate hit fashion colour - white; Hebei sanli home textile, translate the booth design for three of the water image, put its three brands into every drop of water, deducts the towel to wipe, protect skin water brand image; Mendale baby locomotive booth design, broke the conventional thinking, cold locomotive and soft bed is tasted form bright contrast, manifests the leading industry, forward at high speed brand localization; Taifeng home textile good early spring breath, style fresh bedding colour, build a FangFei bloom, elves ManWu fairy.
Many brands in their own strength to industry display design strength, bursting with they thrive tension after the unwilling people oath of dream.
They unto the world recounting: China's original equally beautiful and moving, China's home textile can also touch on top of the design.
March MaZhiRong talked about visual design company chairman for the feelings, said: "this time I participate in as many as five of the booth design, are able to have such a good evaluation, because a lot of design idea originates from life, from nature. Tradition has been broken, new order is yet to be established, which means no standards, design of flowers stylized in a dominant position, the designer of all is historic opportunity, at the same time as the modern's aesthetic no fixed mode, in accord with the basis of positioning itself to seek subjects become significant."
"This exhibition brands were prepared and do-do." YuYue south said. Almost all the brands are absorbing the profound understanding of Chinese style design idea, by the consumer's needs, on behalf of the international fashion and popular modern taste, show the elegant home textile art. Meanwhile, technology, grade, art constitute the "primary colors" home, build a whole home textile gorgeous exquisite style.
"Let the product be art" is the world's industrial design proposed slogans, China's home textile is with this concept, practicing a specific path China home textile design should start: first, pay attention to many Chinese and western conventional design resources; dig Second, research on today's China's home textile multicultural interaction pattern and practice the new problems appeared in the level of study, strengthen the consciousness and in real time humanity care and promote the healthy development of contemporary aesthetic appeal; Third, pay attention to interdisciplinary research, home textile culture can be directly and philosophy, legal, cultural industry, radio, film and television, and joined to study these fields penetration, form complex home textile design form and industry form.
The gist: product touches hearts
In the exhibition, fujian, scarlett, launched spring "blue&white porcelain series" and "flower-and-bird series" product, two series products all show the essence of traditional Chinese culture, sending out refined fresh artistic breath. This inheritance for thousands of years the Chinese culture art form, which is in line with modern countrymen on the traditional aesthetic regression, the desire and modern industrial city in the dry environment for the spiritual comfort. From product style and design perspective, scarlett, home textile adopted the modern aesthetic habit with modern Europe type style, will traditional culture elements with fashionable life organically fuses in together and formed its own unique product style and brand personality.
Shandong gold number home textile innovation style, launched "whole bedroom" concept, and try to expand curtain, antependium, sanitary ware etc, meet with jewelry industry chain consumer whole household atmosphere requirements. In retail terminal market, gold number trial "fashionable life house" terminal mode, proper adjustment of product structure, emphasizing the home textile product and furniture and indoor hard decorating collocation, with whole household atmosphere in coordination. Meanwhile, sales channel gradually and e-commerce and other new marketing mode combined, gradually formed more perfect big marketing system. Gold number from the home spins, home act the role ofing again return to everybody spinning concept, the concept of overall emphasize household soft adornment of all-round effect, whether families which part of the soft outfit design, will be at the concept to integration.
Zhejiang silk road product exhibition can be used to describe, big beauty shock design impressed all the joining trader present. The silk road products not only pay attention to raw material, design, style of innovation, and innovate from consumption psychology level, using color meet high-end silk spins consumer demand from consumers, established by emotional brand effect of colour silk. For with a long history of silk spins product is concerned, its quality innovation and market reconstruction get enough attention. The silk road through high quality products to open the Chinese silk spins consumer market, establish high-end national brand, realize the revival of the traditional silk culture. The chairman of the company LingLanFang when accepting a reporter to interview, says China this silk manufacturing power should produce with international competition, the high grade, the high quality products to China, changing consumer cocoon, establish the view industrial national silk brand.
In short, China's home textile design and learn to rational exploration and practice research, both must constantly improve home textile aesthetic value system, advocate the value of home textile design standpoint, also want to pay attention to the moment of the fresh spins the culture of investigation of figurative, not simple stay on traditional home textile design on the observation and copy, should have no orderly groundbreaking thinking, want to have the potential to dig culture continues to have content, constant innovation of loneliness, this is China's home textile feelings of realistic way. Design
Source "Chinese textile nets"
Edit: lara