The latest news from Japan to Japan, at present, the textile and apparel industry speaking, large quake on the transportation and logistics network attack has far exceeded the textile production and processing equipment, thus causing losses. Some survived because of the textile clothing enterprise logistics network paralysis, raw materials and goods logistics can't work properly. Judging from the current situation, the Japanese market of domestic supply, in accordance with the post-disaster reconstruction progress on production make corresponding adjustments. But clothing manufacturers and foreign trade import and export company continues just overseas orders, with customer delivery cycle intensify communication and coordination.

The quake on the clothing manufacturer existing production sales network cause a huge blow. Japan in the northeast region's most factories because fuel shortages, off the water, power production, plus reason such as traffic deterioration, logistics network cannot normal function, caused the delay in delivery. The earthquake also to other areas of production, the delivery time arrangement brought very big effect. Although there have been some factories restored operation, but they face the larger question is how will goods carry out. Enterprises have exhaustability, efforts to ensure the supply of the goods retail. The dress brand for factory production restoration and reconstruction work logistics system is the attention.

Japan fashion brands less Alicia has launched a corporation employees and shop sales personnel, to all the logistics center assists kanto region Monday morning delivery work. Look brand OEM factory each after the earthquake appeared products, through a difficult situation unloading with multiple factory shook area, the company will coordinate with a part of semi-finished products garment to XiZhiYe city logistics center, then shipped by niigata, niigata cooperation factory complete the processing.

In addition to production, logistics issues outside, the most serious problem and the market demand, rapidly shrinking. Since the quake victims in northeast China, except the outside, the western region's consumption also downturn. From this point of view, since last fall began to restore market demand will once again be stricken. Have clothing enterprise said market demand for long-term meaning languished in the greater influence the management of the enterprise. Considering the affected areas people's desire for consumption is not strong and department stores factors such as power supply shortage, most storefronts were canceled all kinds of business promotion activities, market foreground is not optimistic.

In order to improve the market situation, some enterprises in the retail stores began raising activities, in order to hold donation can drive the market consumption. The move in the retail industry, and quickly and get response in each big business circle in carrying out.

In the short term, the donation form can attract certain passenger flow, but consumer market by the hit it will take a long time to recover, the discount strategy might in the later see effect.

Source "Chinese textile nets"

Edit: Emma