Powerful development of consumption terminal

Shandong taifeng textile Co., ltd., the chairman LiuQingPing talk about pipeline and brand construction

China's home textile keep looking for the successful transformation, it should be said that this example benchmarking does not see more, but taifeng with technical advantages and product superiority, quickly transformed from fabrics to finished products, from film star endorsements, whole company listed, taifeng to brand with difficult to watch with admiration speed striding forward, and has achieved great results.

Terminal develop until

MianJia 100% increase this year, many home textile enterprises face the cost, and the final exam on entity economy and improve tax industry chain management, easily resolved outside all sorts of momentum. Up to now, the company is producing bedding 200 million pieces, cotton yarn more than 30,000 tons, marketing network in the country more than 50%, increase 22 provinces, cities and regions set up 400 stores, retail shop to wait, development agent nearly hundred. This chapter is an industry miracle.

The chairman of the company LiuQingPing in summary brand operation experience, said: "taifeng along the way, while drawing colleague is based on the experience of formed irreplaceable eight advantage - brand, development, quality, market, network, talent, management and speed advantage."

From the brand level see, taifeng company implemented a core brand main strategy, the products cover has different needs of consumers. Taifeng brand has a profound cultural heritage, a good brand image and excellent customer reputation.

And in r&d advantages, taifeng company has the formidable product r&d center, and employ the first-class designers to guide design, average every three days, a new product launch In quality advantage, the company passed ISO9001:2000 quality certification system, advanced production equipment and technology skilled technical workers.

LiuQingPing said: "taifeng market positioning accuracy, the newly launched new attracted market popularization of high-end customers and customer, fully compensated for the original brand insufficiency, truly achieved brand integration." And in network advantage, taifeng company in the domestic bed is tasted industry spearheaded franchise mode, marketing network has covered all large and medium-sized cities, and will have delved deeply into the international market, the existing stores (cabinet) reach 400, is domestic with stores (cabinet) more bed is tasted enterprise.

Taifeng much attention to training and introduction of talents, with excellent enterprise culture, the industry's competitive c&b, perfect training system and wide development space, set a large number of management, textile, sales of senior personnel, completed the talents, formed the echelon construction international large-scale domestic act the role ofing supplies enterprises structure.

"Taifeng company has been insisting on economic efficiency and to the management". LiuQingPing said, "taifeng to adhere to the people-oriented, actively pursuing standardization of management and scientific, paying attention to plan, standards and procedures as the center raise the level of management, enhance the team's executive power and combat effectiveness, effectively improved the logistics, cash flow, information flow management level, reducing operation risk and operation cost and finally achieved enterprise sustained, rapid and healthy development."

Speed to win terminal, the market economy is like a lion and antelope race, high-speed promoter can taste the grasses, and slow alveoli opponent swallowed by often end up next. Therefore, 2010, taifeng signing international stars, and the endorsements kelly all across the country to upgrade, storefront shop taifeng smooth realization of the production, the sale, the logistics efficiency unblocked and resources optimal configuration.

In order to realize the development goal of creating the world famous brand, taifeng will insist on specialization, scale, networked, international "modernization" in product development idea, operation and brand management foundation actively promote capital operation and industrial operation, unceasingly strengthens the enterprise core competitive ability, promotes the competitive level in domestic and international market.

Firm brand future direction

A company could have sustained, effective competition, the key lies in strategic and correctness of execution. Our company possesses mature taifeng strategic thinking and have is receiving inspection operation modes of the market.

LiuQingPing said: "in recent years, taifeng has focused on bedding industry, made remarkable achievements. Future taifeng will insist on professional development road, don't consider diversified management, focusing all their resources, illustrious career in bedding industry believe new splendid chapter."

Sales network is enterpriserevolution veins. Taifeng follow "win terminals" the laws of the market, not only in the major cities established stores (cabinet) nearly 400 home, and in Shanghai, and other established branch, and its sales network also extends to Australia and other international markets. At present, taifeng was positive preparation marketing company, to sales network and professional management. By the end of 2011, to set up shop in the national tax (cabinet) will reach more than 700, forming a more powerful sales network.

"Business good product is brand management foundation, but taifeng never stay in product management, but from venture began cultivating brand awareness, unremittingly carried out brand management." LiuQingPing said, "years of toil not only to offer consumers make taifeng a series of quality is excellent, classics products, and in bed is tasted industries and consumers mind set up the style unique brand image. The company will raise brand operation ability, continue to increase the input of taifeng brand, strengthen taifeng 'noble, elegant, romantic' brand image, continuously improve taifeng brand value and market share."

As a listed company, the industry the most attention may be the capital flow and investment tax dynamic. LiuQingPing told reporters: "in the current product management and brand management has more mature conditions, taifeng will seize the opportunity is favorable for positive terminal strategy, and the implementation of all staff and construction to become taifeng franchisees benefit community and a common destiny, establish a scientific system of corporate governance structure, through the change to build a strong incentive and restraint mechanisms, improve the team's cohesive force and the battle efficiency, so as to achieve the long-term development of the enterprise." the great power needed

China's home textile competition is characteristic of the "big fish eat small, fast fish eat slow". Taifeng will comply with this situation, established in China home textile enterprise group, the first implementation of capital operation, powerful integrated domestic bed is tasted industry, advancing industrial operation, the control bed is tasted market development direction, become powerful industry leader.

Source "Chinese textile nets"

Edit: lara