Successive intertextile Shanghai home textile fashion as the product launches, the brand will carry their own satisfaction, to consumer deduce the brand concept, and transmits the product design style and future design trend. The Shanghai spring in just ended on intertextile Shanghai home textile, many new decorative fabric brands contend, their excellences. In this phase of our new products to these analytical design style, the design of the depth of cloth art product trend.

Main low carbon: close to people and environmental protection

In the spring, hangzhou on intertextile Shanghai home textile color opportunely status cloth Co., LTD booth particularly lively, numerous merchants with the cloth kind of particular interest to ask how much the price. According to understand, for in the exhibition on the outstanding brand characteristics, qiao color cloth art specially carries the status of curtain special assembly attended the exhibition, exhibition area of 108 square meters, the whole booth arrangement is pure and fresh and green and novel.

Qiao color status with cotton cloth art sofa cloth, curtain cloth, series screening and various products give priority to dozen of vestee products. According to qiao color status cloth Co., LTD of exhibition controller introduces, the company pays much attention to the participation opportunity, carried 80% of new product and brand "Susan has its own children curtain cloth la" series of products exhibition, this series of products at the conference are especially during the exhibition, the attention of all products of the volume of the 80 ~ 90 percent volume. Qiao color status of cotton cloth Co., LTD of product has more than ten years of production experience, with his own brand has always insisted on the domestic market to capture. "Now the market competition is intense, profit space is little, products must have a special features, so we this exhibition products mainly focuses on low carbon, environmental protection, suitable for contemporary people consumption concept." Qiao color status cloth Co., LTD of exhibition chief said.

What is worth mentioning, qiao color cloth art booth design status it follows the low carbon, environmental protection concept, its product not only can recycling, and added more exhibition display space, the entrance of pillow wall effect is novel, displaying also very clear, convenient customer to choose.

Depth analytic: today, the home textile product design is environmental protection has become the important people consider product quality standard. The adornment of cloth art product in household use range, so in product low carbon design, stricter requirements, not only use material to low carbon environmental protection, production process and design way also want to have low carbon idea embodied.

Qianshou wallpaper: design and marketing a win-win situation

In the spring, the intertextile Shanghai home textile, foshan home textile industrial Co., LTD of resistance to decorate ancient sweet patina, booth carved wooden Chinese style sofa chair is put in hang ground before the aureate embroider curtain, both complement each other, give a person with spacious lay-out feeling. In the design style booth and wallpaper hanging curtains photograph echo, though both for different material, but clever design collocation but make whole visual effects appear natural and comfortable.

"We cloth art product variety, the main focus of the present company in promotion model." Foshan textile industrial Co., LTD, general manager of resistance LiuJinZhao said. According to understand, especially for comply with market demand home resistance, starting in 2009 will wallpaper and cloth art together, let original cloth art dealer sales wallpaper, let wallpaper joining joining sales cloth art dealer, realizes the interactive marketing. And especially resistance of the joining trader home provides policy support, including ZhuangXiuFei subsidies, advertising words, the concept of main terminal shop, advocated open to terminal shop in everyone inside.

"For example, the curtain sell a month is 100,000 yuan, if add wallpaper, maybe a month to be able to sell 15 million yuan, the costs are not increase, but greatly increasing sales", LiuJinZhao said, "especially hope that through the wallpaper and resistance of cloth art interaction, increase sales, in the same business area inside, the choices of customers more concessions in the strong, natural, more sales."

The prospects for wallpaper, LiuJinZhao said: "don't doubt prospect, and this is a way, this is comply with market demand do."

Depth analytic: will wallpaper with curtain of joint sales, which can promote the way can drive product sales and product design. Wallpaper and curtain is people are often used in the products in domestic outfit, usually the two products are separate sales, so when people is decorating household to often want to choose collocation everday. Because no communication between two industries in design, so each has its own characteristics and style, eventually appear in the household when consumers to completely match.

And will wallpaper with curtain tie-in sale way is solved consumer annoyance, curtain manufacturer and wallpaper manufacturers can use for reference each other the design style, or other common design the integral style of the curtain, wallpaper products, so both rich product style, also facilitate the consumers purchase, increased product sales.

European design: foreign monk good to chant buddhist scripture

During the exhibition, hangzhou KeLiDa home textile Co., LTD. A change single display fabrics way to whole household form at the conference appearances. "Our goal is the biggest this exhibition to let customers know, KeLiDa home textile has turned whole household series from fabric." Hangzhou KeLiDa hometextile Co., LTD, general manager YouYiFei said.

Hangzhou in KeLiDa hometextile Co., LTD mainly sand issued and curtain cloth production, the sand issued export, curtain cloth domestic. Main curtain cloth of flax series, environmental protection product design style to Europe type is given priority to, whether colour or design reflects European classical characteristics. "Our product design style from the former American design development now European design, bring the intertextile Shanghai home textile product, are these Italian, by the company hire leading European household designer," YouYiFei said, "now, domestic customers to living quality and product quality pursue continuously improved, we intend to imported from abroad some latest design concept, draw lessons from domestic better product shops, household factory, for domestic consumers, slowly upgrade their design concept."

In YouYiFei opinion, overall soft outfit also is cloth art the industry's future development trend, the companies are going toward the whole soft outfit direction, but also will maintain professional curtain store, diversified business sales model.

Depth analytic: foreign household design idea has been home textile enterprise emulate and chasing target, Frankfurt intertextile Shanghai home textile every year the popular trend is also released on home textile enterprise in the design of new important reference information when.

Foreign home textile design can be worth reference does place, but domestic home textile enterprise or ought to be in the design of the product in their ideas and concepts of Chinese and western, do, to the fierce competition in the industry outstanding product characteristics and advantages.

Source "Chinese textile nets"

Edit: lara