Following the April this year, after prices in sports brand and brewing a new round of collective to rise in price. Li ning company has hair announcement to say to fourth quarter, product price will rise 7.8% shoes, clothing will rise 17.9%, step, horse, such as domestic brand the same movement, will be a price increase to twenty percent. Li ning said the price increase, mainly because raw materials, human and store three rent the rising cost of insiders think, and, compared with Nike, attia, part of domestic brand frequently to raise prices, and the international brand of gap Narrows gradually, or loss of consumers may.

Part of the fourth quarter to rise in price. Brewing brand

According to li ning company has issued notice, the fourth quarter shoes products price will rise 7.8%, clothing will be 17.9% higher, previously, anta, special steps, horse, and 361 degree also announced the news of the price will be. Domestic famous sports brand of five athletic shoes and clothing prices rise again to twenty percent will be a.

Call li ning spokesman yesterday afternoon ZhangXiaoYan, this person said: "this is the main reason for the rise in price or raw material, human and major stores, and at the same time, the joint action of price also is industry trend."

Refer to the company li ning released recently results for the first half of the summary, the announcement of the prices of reason also evidenced by: "to strengthen the retail group management efficiency, increase the proportion of self-management shops, leading to rent and rising cost of human group quickly. On the other hand, the same period last year advertising marketing and promotion costs low technology, this year increased brand investment group, the overall rate (including distribution costs and administrative costs) than the same period last year 31.8% of the increase of about 7%."

Horse g company also said, as the oil price rises, artificial cost and the shop to rent, plus brand for new product development, brand also consider the shoes clothes general price increased by 5% to 10%.

But for price, anta DingZhiZhong founder in yesterday when accepting a reporter to interview about the fourth quarter, but said pricing is unknown, belongs to the internal company secrets.

Shanghai store do not receive the notice

Yesterday visited Shanghai sports brand shop and found a lot of stores do not received notice that move. In li ning nanjing east road flagship, the prices of our products mainly in shoes RMB 300, 500 yuan between, such as Nike, adidas than most shoe money price is in 600 yuan of above, still a lot cheaper.

"Our flagship store out new very quickly, the old car in the suburbs, if the store with product price hikes, certainly can not new, but the feeling of the sale price changes and last year and is not too big." Sales staff said.

Xujiahui boutique movement of the city said: "movement and clothing prices, brand certainly can not with product is conducted on the basis of, they usually by the new product out of old, enhance each quarter of the retail price of commodity average way there."

According to Beijing media reports, research institutions, said the company core product prices in the 200 yuan to 300 yuan, after prices consumers in the calculation of spending on shoes, clothes every (double) more than an average of 50 yuan.

But in contrast, the international brand this year there seems to be measures do not frequently, Nike store clerk said, nanjing road shoes prices this year almost was not made adjust, just had $1298 added 1 yuan shoe money into a 1299 yuan, 698 yuan into a 699 yuan only, such as a the move was not found.

And international brand price gap

For this round of domestic brand of collective prices, the researchers analyzed that, in the price level, store the rent and the increased cost of labor cost background, plus now consumer spending levels from the low end of high-end gradually to transition, there also is enterprise have to make choices.

The domestic many brand nearly two years or has the Nike, adidas catch up with international brand, this also showed some domestic famous brands and international sports the distance between the brand is narrowing. For some of the price range in 200 to 300 yuan for the brand, frequent prices may face the risk of loss of consumers.

Source "the Chinese textile nets"

Edit: lara