In August, is a summer sun brought clothing let flowers bloom. August 29, to 31, by the China textile industry association, China knitting industry association and China council for the promotion of international trade textile industry jointly hosted branch of the fifth China international fair and industry and knitting at Shanghai new international expo center. Three days, our 12000 square meters W5 the exhibition hall, in a 206 exhibitors from home and abroad. Specially decorated booth, beautiful exhibits, fashion shows, Chinese and foreign designers to join us, as well as professional promotion activities, believe into the fifth year of needle expo decides can the development of industry of knitting inject new elements.
This year's needle expo advocate dozen "big underwear" concept, and increase the new way of life for the characteristic advocate the household to take series. 3 guns, copper cows, red bean, AB, XueZhu, love emperor, BeiJiRong zor's appearance, such as domestic famous underwear brand are all here; 3 guns still keep more than 200 square meters of area, from the exhibition booth design to choose all the more prominent; fashion Red bean underwear is introduced to pursue new way of life to the principle of "HODOHOME red bean" series products, including home house coat, underwear, bras, shorts, children's clothing, the product category, the characteristic is with "home" culture as the theme series dress, main home outfit, development parent-child outfit.
In addition to the brand enterprise to join the needle expo industrial cluster, gathers, knitting clothing class has ZaoZhuang, wish pond, LiaoYuan and zhuji, knitting fabric is of the law, henin-hardenne, MeiLi changle,. Among them, LiaoYuan zhuji, the south and the north is the two largest sock industry cluster, the exhibition has five consecutive years. Haining, MeiLi changle, as the three the warp knitting industry cluster all seated first. Eight of industrial clusters, make needle to join the expo in content and form more complete. At the same time the needle expo also power industry cluster of value chain and the promotion of competition ability.
The hebei ji days from the company in the form of bamboo fiber industry alliance for three years after the promotion of bamboo fiber products, and han linen industry this year to join the ranks of the exhibition alliance. Han linen as general armaments munitions han linen material research center of DuoNian research and development of new fiber, with the natural, ecological and environmental protection, antibacterial, moisture absorption and sweat, comfortable soft function and characteristics, the current and well-known brand youngor, li ning, TanLuZhe, such as those days, mercury products cover the joint development of all kinds of knitting clothing, outdoor sports and household textiles, in the application of the military equipment have received very good effect. To cope with the next market promotion, han linen industry alliance will carry upstream and downstream related enterprises, from this year using knitting exhibition platform, focus on promoting products that are relevant to become a large contingent of exhibition this year.
Taiwan pavilion momentum remains strong, with glory as as a representative of the 17 Taiwan enterprises through the needle expo home this platform, in understanding the mainland industry development situation and, at the same time, achieved with the mainland market effective link of knitting. Taiwan has three years in a row to 13 needle expo, enough to show that Taiwan knitting industry for the attention of the mainland market. This year in three years in Taiwan pavilion best team attend, product covers knitting clothing accessories and knitting fabric DuoZhong category.
Show "needle" fashion
How will the knitting fashion degrees in the exhibition to further promote the? How to interpret the knitting fashion? In this year's needle expo, these problems are as brilliant various activities--for solution.
This year the arrangement of the dynamic performance with no longer just for display effect of exhibits and do, but with different product category for the unit, the purpose is "true to the industry with fashionable breath, really reflect different knitting products category" concept. Italy's fashion company rhone socks release, an lifang fashion underwear brand release, Beijing Chinese family clothing design Co., LTD. Designer fashion dress by performance show multiple perspectives, the more of the three-dimensional display for the audience of the latest fashion trends. Knitting
The exhibition is from Canada to invite The Times for Kersh, Evan, Biddell, and from the United States, Maggie, Andrea Spratt Coulombe international designer to join, jointly with the domestic designers and clothing colleges, hand in hand with international model, associated create fashionable brand and product popular trend, show the eastern and western culture by blending and charm to the audience, for in the visual feast very shocked. Brand designer to join in conveying the international fashion trend, display knitting end products trends at the same time, they will fashion concept into the knitting industry chain each link. And international designer docking, can really help exhibitors through the international popular information and the latest product information for higher value in return.
At the same time, there will be a new technology knitting 16 new product introduction meeting held to the same period, the introduction and promotion of the latest knitting new technology and new products. Chinese and foreign designers dialogue with the enterprise brand is on, brand and the market, the brand and pipeline etc. Topic for discussion and exchange of multi-level angles.
Trade zero distance
The key is to show vitality thereof. All the needle expo in trade of invited audience on foot a lesson. In the buyers, the exhibition through invitation direct mail, email, SMS, fax, mobile phone news, the subway news, advertising, soft and traditional and new mission DuoZhong media mode of transmission of comprehensive use of outside, also in the professional audience of the directional invited continued to develop new pipes.
This year, the exhibition will continue to work with the Chinese commercial association cooperation, directional invite and organize to visit and discuss business buyers. In previous years and professional market cooperation on the basis of this year, for the first time with the exhibition in China's textile industry association cooperation, with their circulation branch of the pipeline, choose a batch of resources have characteristics, to knitting for special features of the professional market widely invited and businesses to visit organization. Among them, the Beijing honor world trade tower, shandong JiMo clothing market, jiangsu changshu city &qingdao, jiaxing city, changshu city &qingdao store opened sweaters, nanjing xin bridge underwear brand mall, yiwu commodity city and a number of a regional representative and radiation of the market will be in the exhibition companies face, cluster directly on the negotiations, for small and medium size growth to the development of the brand to provide more more widely circulation channels and market access.
Last year, for the first time with brand docking needle expo in the form of purchasing symposium, invite famous brand with buyers, and the companies to the shopping list for one-on-one talks. During the exhibition of nearly field zero distance discuss the effect significantly, by the exhibitors and trade buyers's consistent high praise. This exhibition will continue to exhibitors with "one to one" trade matching service, invited to the Pacific, TanLuZhe speco-produced C&A, brand, day stone, exception, ShuLang, winners at home and from abroad, and a number of the vogue, recreational, outdoor sports famous brand with purchasing list to docking discussion, purchase intention include finished goods tiepai processing and fabrics purchasing two most, finished products have seamless underwear, t-shirts, catch hair sweater, knitting coat, knitting and recreational unlined upper garment, socks, fabrics purchasing main with all kinds of functional fabric, the warp knitting fabric, etc, the exhibition will be held the 120 games is expected to purchasing symposium.
In addition, given the rapid development of electronic commerce, in traditional buyers outside the network trade has become a new, purchasing pattern, its volume and market share is expanding at an alarming rate and development, the future will be a kind of important nots allow to ignore to purchase. Pay attention to the net buys the unique characteristics and advantages, the first and largest China needle expo portal, tencent its clap nets and QQ mall cooperation, organization online buyers and offline supplier interaction and docking discussion, try the network buyers as buy a hand into the exhibition, especially small and medium-sized enterprises, help exhibitors traditional foreign trade export industry cluster domestic markets open to open up new markets pipeline.
After five years of history, the Chinese international knitting expo has become industry influential and authoritative professional exhibition, become a brand assembly and information release platform. "In the limited space for all the exhibits in the rich and splendid activity, display the features and window. Knitting" This is the promise of the organizing committee of the needle exposition. Commitment to the exhibition, the exhibitors from, exhibits and the development of the industry, and the platform confidence to you I together.
Activities article
Help enterprises open up the electronic commerce new pipeline 2011 knitting exhibition build new life. Fashion
2011 China international knitting expo will be in August 29 to 31,, in Shanghai new international expo center unveiled. The needle expo exhibitors area of 12000 square meters.
This year ZhanZhu play "big knitting underwear" concept, and increase the new way of life for the characteristic advocate the household to take series. China's first underwear brand, such as copper cows, 3 guns, such as new XueZhu festival here, 3 guns display area still is 200 square meters, booth design to choose from exhibits are more prominent fashion, red bean underwear is introduced to pursue new way of life for the principle of household products. The domestic famous T-shirt with China enterprise will T-shirt professional committee for plate concentrated on needle expo, do the strength of the type of army group show. As a representative of the honor to as a batch of Taiwan enterprises apply to join the needle exposition. It is revealed that the Taiwan hosiery rapid development, at present 80% is knitting products, so next year the scale will also rise.
Brilliant fashion show
Not only is to show knitting exhibition good technology, product and brand image, the more to through the high-end the concept of fashion garments, fabrics and guide the design yarn development, showing knitting fashion ideas.
In 2011 show will invite from the United States, Britain, Canada, Italy brand designer and related company, jointly with the domestic designers and clothing colleges, hand in hand with international model, associated create fashionable brand and product fashion trend release of eastern and western cultures, show charm and blend.
This year the arrangement of the dynamic performance with no longer just for display effect of exhibits and do, but with different product category for the unit, the purpose is "true to the industry with fashionable breath, really reflect different knitting products category" concept. Italy's fashion company rhone socks release, an lifang fashion underwear brand release, Beijing Chinese family clothing design Co., LTD. Designer fashion dress by performance show multiple perspectives, the more of the three-dimensional display for the audience of the latest fashion trends. Knitting In addition the organizing committee will also joint Beijing dress institute, wuhan textile clothing college knitting together with two documents research product design show, a knitting file is knitted fabric work, a file is horizontal machine works.
Chinese family brand cashmere custom knitting fashion show is senior debut of the expo this year needle knitting exhibition, also be introduced for the first time the trend of the designer release. The conference, the Chinese family will use costly, green environmental protection of cashmere, rabbit hair, cotton, silk fabrics such as linen, spend money making a cashmere create dozens of senior customized knitting fashion, through the precise fashion design and 3-d curves cutting wonderful deduce do women and colorful life concept.
The past knitting clothing gives the impression of not too high, the Chinese family from the brand development, the strategic orientation of choice in the knitting exhibition on the senior cashmere custom knitting fashion, will be released through his own way to show the knitting clothing of high-end and delicate. The needle on the expo, the Chinese family brand except for dynamic work outside, still from static displays.
Italy to the company and the Hong Kong cuhk husbandry company jointly issued socks goods popular trend, when is the most remarkable pressure sox released trend. According to the understanding of human body physiology is based on pressure sox pathological mechanism, and through the application of high performance elastic textile material and special prepare technical production and become, can generate incremental gradient pressure, thus make vein blood backflow heart, prevent and improve muscle can lower limb vein pump function. Pressure as a kind of basic socks nonoperative of physical therapy has been widely used in the prevention and treatment of lower limb vein diseases and improve blood circulation state of human body. The pressure at knitting socks exhibition will not only transfer socks, health concept, a high-tech let people enjoy pressure fashionable glamour of socks. When technology and fashionable light on knitting exhibition shows when there is no doubt in photograph reflect, send out the most intense market of the signal.
Beijing dress institute and also for the first time to participate in this exhibition, responsible for knitting exhibition of work GuoRuiPing teacher said, and this year will be released in the exhibition show show nearly 40 sets of knitting works, are from north take this year's graduates of outstanding works, works of raw materials and the weaving machinery are sponsored by the enterprise, is completely combination of production of the product. "We have been explored in a more solid and comprehensive school education and industry to the industrial development way of the combination between the knitting exhibition, give us just such a stage, on the one hand, let the student is not out of the school gate close contact with industry, on the other hand fully display design and industry to the enterprise resources of integrated charm. In the future, we also will be more novel, variety of means to participate in the exhibition, make to knitting education in the interaction of industry and become more alive." GuoRuiPing said.
International a line design great master walked into the knitting exhibition shows is undoubtedly a major bright spot. The exhibition According to introducing, these international a line design masters including is flash magazine described as "from the northern border of the latest fashion genius emerging one of The Times for"; From the Hawaiian fashion designer Maggie Coulombe, the design of fashion simple and easy, sexy and fun, American designers, and using his Andrea Spratt black, white, ash three of the most natural color as advocate tone, show to comfortable, freedom, and freely and return to natural way of life yearning; And Evan Biddell, is a self-taught Canada fashion designer. In addition to a modern women's clothing brand from vancouver Kersh, will be in T stage show fashionable and contracted clothing.
Business activities novel pragmatic
All the exhibition are very attention for knitting exhibitors build the most effective trade platform, whether invited knitting professional market sourcing team exhibitors and buyers exclusively or one-on-one trade negotiations, have achieved very good results, obtained the exhibitor's high praise.
This year, the exhibition will continue to work with the Chinese commercial association cooperation, directional invite and organize to visit and discuss business buyers. In previous years and professional market cooperation on the basis of this year, for the first time with the exhibition in China's textile industry association cooperation, with their circulation branch of the pipeline, choose a batch of resources have characteristics, to knitting for special features of the professional market widely invited and businesses to visit organization. Among them, the Beijing honor world trade tower, shandong JiMo clothing market, jiangsu changshu city &qingdao, jiaxing city, changshu city &qingdao store opened sweaters, nanjing xin bridge underwear brand mall, yiwu commodity city and a number of a regional representative and radiation of the market will be in the exhibition companies face, cluster directly on the negotiations, for small and medium size growth to the development of the brand to provide more more widely circulation channels and market access.
Last year, for the first time with brand docking needle expo in the form of purchasing symposium, invite famous brand with buyers, and the companies to the shopping list for one-on-one talks. During the exhibition of nearly field zero distance discuss the effect significantly, by the exhibitors and trade buyers's consistent high praise. This exhibition will continue to exhibitors with "one to one" trade matching service, invited to the Pacific, TanLuZhe speco-produced C&A, brand, day stone, exception, ShuLang, winners at home and from abroad, and a number of the vogue, recreational, outdoor sports famous brand with purchasing list to docking discussion, purchase intention include finished goods tiepai processing and fabrics purchasing two most, finished products have seamless underwear, t-shirts, catch hair sweater, knitting coat, knitting and recreational unlined upper garment, socks, fabrics purchasing main with all kinds of functional fabric, the warp knitting fabric, etc, the exhibition will be held the 120 games is expected to purchasing symposium.
In addition, given the rapid development of electronic commerce, in traditional buyers outside the network trade has become a new, purchasing pattern, its volume and market share is expanding at an alarming rate and development, the future will be a kind of important nots allow to ignore to purchase. Pay attention to the net buys the unique characteristics and advantages, the first and largest China needle expo portal, tencent its clap nets and QQ mall cooperation, organization online buyers and offline supplier interaction and docking discussion, try the network buyers as buy a hand into the exhibition, especially small and medium-sized enterprises, help exhibitors traditional foreign trade export industry cluster domestic markets open to open up new markets pipeline.
Enterprise article
In 2011 the needle expo into industry enterprise transformation and upgrading of new platform
Industry brands of small and medium-sized enterprises rob space. Sing leading role
Since last year's second half of the year begins to cotton, as a representative of the production of raw materials rose and wave, brought China's textile industry of the whole industry chain of supply and demand structure change, a into the year 2011, the development of the industry pressure become more prominent. The international market, all kinds of technical barriers to trade friction, frequent manufacturing come from southeast Asia and other emerging markets of textiles to our country textile formed sharp price shock, dollars because of the fluctuation of exchange rate, Greece, the United States and other countries of the external debt crisis triggered social unrest, and so on, the international market situation complicated and demand dropped dramatically. In domestic lag barrier factors and superposition of rising prices of raw materials, the pressure, the pressure of high labor costs up to financing, enterprise of the pressure, the pressure, can use to find new way has become inevitable.
By China's textile industry association, China knitting industry association, China council for the promotion of international trade textile industry branch of the China international jointly hosted the 2011 knitting expo will be in August 29-30,, in Shanghai new international expo center held.
This year, the enterprise has said needle exposition that is more expectation, hope in this year's exposition can not only gain more new information, looking for more suitable customers, the more hope to the profession colleague together the way to develop collision, find new development pattern, for companies to seek a new development way.
Industry brand enterprise is still leading role
The needle expo since 2007, there have been held through the five years, in the main promotional efforts, that has become China's knitting needle expo industry the most authoritative in exhibitions, as an industry development important vane.
"Make industry exhibition" has been a high-end brand needle exposition of adhering to the exhibition concept, needle expo to help enterprise by expanding the international and domestic market, establish two broad customers and marketing pipeline, promote a batch of industry brand at this stage of rapid growth. This year's needle expo is still industry leading, brand enterprise sing leading role, deduce a brand dialogue event.
The needle expo exhibits categories include underwear, household, sports leisure, T-shirt, sweater, socks, gloves and knitting fabric, etc. 3 guns, copper cows, red bean, AB, XueZhu, love emperor, BeiJiRong zor's appearance, and famous underwear brand will gladly to show up; Jeanswest, cover, namely, the hair's ronaldo, DingGuaGua T-shirt leading enterprise such as the first time with the collective form appear. To create regional brand influence for the purpose of 8 home industry cluster in cluster knitting will debut for the unit needle knitting clothing, fair of industry cluster has ZaoZhuang knitting industry cluster, and t-shirts zhutang town knitting clothing industry cluster, LiaoYuan sock industry park and zhejiang zhuji datang hosiery, knitting fabric cluster of industrial clusters have jiangsu knitting clothing industry cluster, the law of zhejiang haining the warp knitting industry park, jiangsu MeiLi the warp knitting industry cluster, changle in fujian textile industry base. Among them, the zhejiang zhuji sock industry cluster, LiaoYuan datang industrial park is a sock in the south and the north's two biggest sock industry cluster, the exhibition has five consecutive years. Haining, MeiLi changle, three main the warp knitting industry cluster all seated first. According to information, the participation of cluster enterprise near. Day bamboo industry alliance and han linen industry alliance also speaks to the terminal brand products to attract show day and han bamboo fiber yarns, the characteristics of the natural environmental protection.
The needle on the expo, overseas exhibitors and show the number 13 area significantly improved. The extension will organization of Taiwan spinning Taiwan pavilion enterprise home, for 17 needle fair cooperation since three years squad, the products cover the biggest knitting clothing apparel and knitted fabrics DuoZhong category; Solectron Japan into show area three years continuous double; North American designer team new designer on the needle expo, thoroughly perform Nordic dress amorous feelings.
Small and medium-sized enterprises exhibitors exceed constant
The needle on fair, a compelling phenomenon is a large number of small and medium-sized enterprises in knitting. According to statistics, all previous needle expo, all regard industry enterprises and brand enterprises, occupy the central position of the exhibition, and small and medium-sized enterprise of participation in only about 10%, the proportion of basic standard booth is given priority to, the display of the products is also more conventional products, the category is relatively single.
But, this year, the needle on the expo, standard booth up almost a quarter of the area of the exhibition. According to information, a change with conventional product mainly situation, a lot of medium and small enterprises this year has brought in recent years to design, research and development of new products. "At the meeting, to the company's new products find a good customer is our goal." Have the interview, a specialize in functional fabric development enterprise chief said. A lot of small and medium-sized enterprises in the capital, cost, pipeline, and big business does not have a competitive advantage, therefore, with the exhibition platform, and within the industry mature brand enterprise marriage, to borrow situation development, it has become small and medium-sized enterprise's new approach.
Pay more attention to the end products
The needle exposition on another phenomenon: the proportion of end products improved significantly. Not only are the end clothing enterprise, many fiber materials companies were also has altered the throughout the industry chain to display form, but the word after to reveal form to reflect clothing raw material properties.
According to relevant leaders said the needle exposition, the future of the needle expo will to terminal product mainly cover the whole industry chain, change in the past form, the purpose is to expand in the end products trade quotas at the same time, take the end product whole added value DaoBi improve before the content of science and technology, the way products such as improving the functional, leading the industry to more high-end products development.
The needle on the expo, day bamboo industry league with 108 square meters of area all day on bamboo end products. According to the company responsible for the exhibition, outstanding personnel introduces the purpose of end products, on the one hand, is the end product can better show day bamboo fiber products high added value and the characteristics of natural environmental protection, get more widely recognized by the market, so as to improve the effect of commerce; On the other hand, the end product inspection by the market, the new information for new demand will soon transmitted to the preceding, can greatly improve the preceding the content of science and technology and added value of products. To improve the overall level of the whole industry chain is very beneficial.
Production of silk and wool China holy ROM group this is DingGuaGua and go to the company, the purpose of the show also is very clear, the show its excellent end products.
Source "the Chinese textile nets"
Author: li wei editor: Tony