Cotton is not push the high prices of clothing "culprits", the rising cost of production is the important reason for the rise in price clothing. In addition, the circulation DuoCi transfer, brand competition, and other factors also boost the clothing prices.

This year, "roller coaster" as the MianJia seemed increasingly smoothly down, not only has fallen, and once fell below the national ShouChu adjusted.

On September 26, 328 domestic level cotton spot price for 19982 yuan/ton, in the national start cotton ShouChu policy after HuiZhang slightly, but still in the national publication of the New Year 19800 yuan/ton ShouChu loitering around the price. And in March of 30000 DuoYuan per ton, compared to 36% decline.

Although cotton prices plunge, but is closely related with MianJia clothing prices but no loose, this year autumn outfit price is still high.

Clothing prices up all the way

In September, the weather have hot autumn and winter clothing product has listed, Beijing each department store of high middle-grade brand new fall coat, easily thousands of yuan price, there is hard to find 500 yuan of the following dust coat. Domestic women's wear or even more than the import ladies, an average of 10%, individual brand or even more than the 30%.

This year the import price in women's rise, especially the origin for Asian clothing, such as South Korea, India, is up 5% ~ 8%.

In addition to women's clothing prices can't hold, some sports clothing brand also join the price.

With oil prices, artificial cost and transportation costs, Nike says it will in the global scope for spring 2012 shoes and other properties of higher prices.

And domestic brand sportswear company li ning also said, due to increased wages and raw material costs, the influence of this year the average cost is expected to rise 20%, product prices will have double-digit growth.

Seven Wolf, sen horses several brand said, autumn outfit price won't drop, can only rise.

Manufacturing costs rise is the most important reason for the rigid

Clothing for much of the increase?

First, cotton is not push the high clothing prices main reason. Cotton is the main raw material of garments production, cotton prices is pushing up the price of clothing, but not too much transmitted to the changes in price clothing.

The cotton "change" into clothes, there is a price conduction process. Cotton are taken up later, first by the spinning mills will its spun into cotton yarn, again by the cloth woven.ltd., according to printing and dyeing, and finally to sell clothing enterprise processing.

In this process, cotton yarn and fabric price really has grown by about 50%; In the cotton yarn factory of upstream, purchase prices of cotton prices have increased 70%; In the most of the upper reaches of the cotton farmers there, and the price is up 80%, truly, truly.

Because of textile enterprises downstream clothing enterprise bargaining power low, although the cotton by more than 50% of the raw material cost pressure, but not all price growth will be passed to the downstream. Plus a cotton factory can share a cost pressures, and raw material costs to total cost is not high proportion of factors, three ways to stop the firewall is the trend of the price of cotton to most brand clothing spread.

Moreover, the designer clothing industry can change materials or in the design with the save, choose the more light, the more thin chemical fiber as a substitute for the cotton, reduce cotton consumption.

Clothing prices more is the pursuit of profit margin, cotton is just one reason only.

This autumn, cotton prices are down, but the textile enterprise higher price inventory consumption support clothing prices may not be cut.

Clothing industry is usually a year ago in the second year of qiu dong design clothes, from design to production orders usually takes three during the four months. Now make the clothes, with most of the spring of this year is the cotton.

Because this spring cotton price high, a lot of cotton in the high level of the enterprise when a large hoarding cotton, lead to product cost is higher. Now is still in the stage of digestive inventory. Clothing industry operation of order, raw material upward pressure from last year because of lagging to are only now passed to the clothing retail terminal.

Second, the rising cost of production is the important reason for the rise in price clothing. In the traditional garment processing manufacturing cost structure, the raw material cost up to 60% ~ 75%, and processing manufacturing costs accounted for only 25% or so. It is, not only is raw material cost and the processing costs rose, garment production process, raw materials, energy, such as artificial cost increase, clothing product price rise out of the corresponding.

Manufacturing costs rise down a rigid inevitable link transfer, this also is the most important cause of clothing prices.

Textile industry is labor-intensive industries, enterprise labor costs unceasingly rises is pushing up the price of clothing. After "hire difficult" and "labor shortage", enterprise in order to keep workers, they give the workers a wage increase.

Policy, the state council notify stressed that an appropriate increase in textile, silk a line production workers pay treatment, textile, silk industry continues to ensure stable development. Countries "1025" plans to put forward, "1025" period should strive to achieve the minimum wage standard the average annual growth of 13% or more.

The 2010 national many provinces and cities announced that raise minimum wage standard after, from began in March 2011, DuoGe provinces in our country have the basic salary high again, Beijing on basic wage of $960, up from 1160 yuan to adjust, jiangsu by 960 yuan to 1140 yuan, guangzhou and Shanghai's minimum wage standard increase to 1300 yuan, and zhejiang adjusted 1310 yuan has become our country at present the minimum wage of the highest provinces.

Research shows that, if the average salary each rose 10%, the enterprise will decline 5% net, net profit of enterprise decline or even more than 10%. In order to guarantee operation profit is, the enterprise can only push the high price of clothing.

In addition, the domestic market oil prices lead to freight costs rise, the price of natural clothing is rising. And, the clothes cloth contain polyester belong to synthetic fiber, oil chemical industry and is a by-product of coking industry, domestic and international oil prices could also lead to clothing prices.

Clothes from the quality of a material can be divided into two kinds of chemical fiber and fiber, natural fiber mainly includes interlock fabric silk hemp, this section is not more than 30%; The rest of it is fiber materials, also is oil derivatives, basically can be divided into polyester, spandex, nylon and WeiNiGuan. The oil price directly affect chemical fiber prices.

Third, the circulation DuoCi relay pushed higher clothing retail price. The clothing factory price and the retail price is large, its circulation process each link continuously markups, cause its terminal retail price, producer prices and there is a huge difference.

In the clothing sales process, artificial, logistics, warehousing, advertising investment, pipeline construction, shop rent, utilities and other fees are on the rise, clothing sales price then go up.

Store the buckle point joint operating system, make clothing brand must consider the requirements of the market, with prices become inevitable. In addition, DuoNian to form multiple layers of agency system also let a clothing from the factory to the counter, among multiple proxy sales experience of the link, and each link at present in about 15% growth margin.

Regional agents also due to take inventory pressure, plus stores buckle point and promotion costs, may purchase price to improve out into the retail terminal.

From now asymmetrical ShangQi relation between market will be the ultimate winner. Stores often a promotion, sale activity, the discount will brand check, don't keep the price elevation some, profit margins will directly affected.

At present the inertia of price rises at about 30%. For example, a cost 20 DuoYuan T-shirt, go out from the factory only 30 yuan, between provincial agent could become a hand to 50 yuan, etc, the level of flows into dealers, the price has up to 80 yuan, and eventually into retail terminal pricing decision by brand awareness, general brand may JiaJiaLv in 5 times or so, namely the purchase price, six times well-known brand can even up to 10 times, the international top brands is as high as dozens of times.

In addition, different retail terminal can also affect JiaJiaLv, such as general district is less than the retail price of mall city business circle.

Fourth, brand competition also is clothing prices factors. As a homogeneous brand the most competitive of the goods, each big brand clothing scramble to go high-end course, the price also began and the international community.

High-end brand clothing prices is almost constant, is a luxury the positioning of the basic attribute, keep prices up is a luxury clothing spirit the embodiment of the value. Prices of consumer goods with high-end brand strategy, the brand is to keep prices in a constant state of climb to ensure that its high-end sex, and prices slow but will be out of business.

Facing our country of increased consumer ability, high-end consumer goods enterprise need through every year regularly to keep the price of its brand high-end positioning, the price is low brand will become popular consumer goods.

Domestic producers have to raise their profile, through the outsourcing of foreign brands or registered foreign brand, the packing into international brand; Have a plenty of to not let own brand in the fall behind in the competition and lose market share, take price strategy, hope to promote the brand positioning, close and the distance between the international brand. In addition, in order to make consumers to maintain brand loyalty, follow suit prices has become a brand clothing choice

Source "the Chinese textile nets"

Edit: Emma