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Opportunities between the Chinese clothing hot and
Data to the cold and the hot side of the station, which doomed the second quarter of this year China's macroeconomic situation is more complicated.
Recently, a financial media to the second quarter of 2010, the macroeconomic situation described as "squandering many to charming eyes," "flower" refers to the macro-economic trends reflect the various types of data.
On the one hand, the economic growth momentum seems to be fading, announced earlier this month China's manufacturing purchasing managers index (PMI) has shown some signs out. On the other hand, prices still high, although the National Bureau of Statistics said inflation is still within the control, but the market and investment banks on the annual inflation expectations far exceeded the 3%.
Data to the cold and the hot side of the station, which doomed the second quarter of this year China's macroeconomic situation is more complicated. Although difficult to predict the future economic situation, but in April at the China Garment Association, the Council on the fifth three times, attended by leaders and experts still point out the Chinese clothing flashed in the fog of the four opportunities.
Cultural development and market segmentation
Clothing consumption in China is facing a cultural upgrade problem. "Let the whole world to accept China's costume design, which we have been gearing up to greet the arrival of thing." Vice president of China National Garment Association, Ltd. Chairman Mao Jihong Guangzhou Status At the meeting, made more than 400 entrepreneurs Road. Mao Jihong, under the leadership of the "exceptional" since 1996, advocating "search for the self-life aesthetics of contemporary China", which is an exception to its consumer's call. "We must use modern brilliant to show to future generations the achievements of our time." Mao Jihong says.
"Each brand has its own lifeline, like people, everyone has a different development track." Association of French high fashion director of China Qian Zhao On this issue, said: "Should the issue of internationalization is not right or wrong Only it is appropriate. for what kind of soil, where the good life on. "she said frankly, the current domestic truly" international "high degree of brand also is rare, fashion must be from high to low permeability, and Internationalization very important "cultural factors", it has been approved must follow this law.
According to the China Garment Association forecast, folk costumes and cultural needs of the rapidly upgrade for a lot of "popular" Clothing & Accessories category created to "hot" opportunity.Lifestyle change and the evolution of consumption patterns
It is said that love the brand's success, neither a cost advantage of China's brand beyond the use of stories of the international big, nor is it a "China Fashion" brand appeal, they played the ethnic card business story, but an ordinary Chinese enterprises in the same stage in the international big-name, with technology, quality and accurate market positioning to win a place in the story.
A brand continued to win consumer attention, we must have quality products, also must have its own unique character and charm. In order to build the brand's "soft power," love, strength in a series of consecutive made to showcase the activities of brand culture. Founder Zhang Rongming in the eyes of love, in order to enhance the brand's content and taste, quality of life for those who are seeking, but also a high appreciation of good products for consumers, we must first make love every human will to the good life taste.
On the one hand is getting better and better brand stories, on the other hand, to the United States Waters • Bonwe represented many domestic brands have entered the "fast fashion" track. However, efficient logistics system, professional storage and transportation, radio frequency identification, reverse logistics and other high-tech sectors can not achieve the "fast flow" requirements, design updates, promotions and other aspects of the market still further run-in with consumers.
In 2009, the international luxury brand to the "hand Workshops" have opened up online business, from brand building to Taobao store official website in various forms. "Tailor", "handmade" 30 years ago, the form of another cycle of clothing from the mainstream consumer. The difference is that now the "tailored" embarked on the industrial production line, "handmade" process into industrial mass production.Incubation by the market to create brand to brand market
The role of the brand change, mature brand not only to meet consumer demand, and also guide the consumer demand or even create demand for the consumer. Clothing & Accessories Co., Ltd. Shandong Choulan in the autumn and winter at the order, the reporter saw the end of the new runway shows, out of the curtain call of the design team have brown hair, high nose bridge of the "Alien face" --- she is from France, is Choulan a member of the design team. Choulan Chairman Wu Jianmin themselves as a "positive way to go in international business." In his view, Choulan corporate positioning is very clear --- the ultimate is to become a world-class organization. "In fact, Choulan is now international business." He used his own set of theoretical analysis, "reform and opening up, we are all Chinese enterprises, the members of the World Trade Organization, we are all international companies. The so-called international enterprise, is to use international human and material to run the business, not only is marketing the product abroad. "He notes that in a broad sense, Choulan from the creation of the day, is a" by globalization "the business. "If your product, brand and culture to the world of target market, so the company reached a higher level of internationalization, Choulan are moving in this way." Said Wu Jianmin assured.
Gradient of lifestyle and apparel market penetration
In television, Internet and other media of information of radiation, the clothing brand was an exciting life, when the young man became the subject of rural consumers, rural and urban apparel consumption will gradually converge. Recreational sports and leisure brands and brand will be the first to open the door to the rural market. Shock wave in information technology have grown up in rural areas, small towns "after 80", "90 after" their parents than young people, apparently more acceptable to bring the trend of urbanization and lifestyle.
Thinking in the changing concept of rural markets and consumption patterns of consumption are also undergoing change, such as stores, specialty stores will be gaining in popularity. With the rural malls, markets, supermarkets and other sales format has become increasingly mature, all kinds of clothing brand are also speed the process of the countryside. "With improved transportation and payment systems, the network will cover the rural consumption market. In the past frequently looked forward to a second-tier market, companies began to feel, easy to rounding 34 lines will be worth the market demand." On a Brand Marketing Manager to.
Source "China Textile Network"
Editor: Yan Zhu
Recently, a financial media to the second quarter of 2010, the macroeconomic situation described as "squandering many to charming eyes," "flower" refers to the macro-economic trends reflect the various types of data.
On the one hand, the economic growth momentum seems to be fading, announced earlier this month China's manufacturing purchasing managers index (PMI) has shown some signs out. On the other hand, prices still high, although the National Bureau of Statistics said inflation is still within the control, but the market and investment banks on the annual inflation expectations far exceeded the 3%.
Data to the cold and the hot side of the station, which doomed the second quarter of this year China's macroeconomic situation is more complicated. Although difficult to predict the future economic situation, but in April at the China Garment Association, the Council on the fifth three times, attended by leaders and experts still point out the Chinese clothing flashed in the fog of the four opportunities.
Cultural development and market segmentation
Clothing consumption in China is facing a cultural upgrade problem. "Let the whole world to accept China's costume design, which we have been gearing up to greet the arrival of thing." Vice president of China National Garment Association, Ltd. Chairman Mao Jihong Guangzhou Status At the meeting, made more than 400 entrepreneurs Road. Mao Jihong, under the leadership of the "exceptional" since 1996, advocating "search for the self-life aesthetics of contemporary China", which is an exception to its consumer's call. "We must use modern brilliant to show to future generations the achievements of our time." Mao Jihong says.
"Each brand has its own lifeline, like people, everyone has a different development track." Association of French high fashion director of China Qian Zhao On this issue, said: "Should the issue of internationalization is not right or wrong Only it is appropriate. for what kind of soil, where the good life on. "she said frankly, the current domestic truly" international "high degree of brand also is rare, fashion must be from high to low permeability, and Internationalization very important "cultural factors", it has been approved must follow this law.
According to the China Garment Association forecast, folk costumes and cultural needs of the rapidly upgrade for a lot of "popular" Clothing & Accessories category created to "hot" opportunity.Lifestyle change and the evolution of consumption patterns
It is said that love the brand's success, neither a cost advantage of China's brand beyond the use of stories of the international big, nor is it a "China Fashion" brand appeal, they played the ethnic card business story, but an ordinary Chinese enterprises in the same stage in the international big-name, with technology, quality and accurate market positioning to win a place in the story.
A brand continued to win consumer attention, we must have quality products, also must have its own unique character and charm. In order to build the brand's "soft power," love, strength in a series of consecutive made to showcase the activities of brand culture. Founder Zhang Rongming in the eyes of love, in order to enhance the brand's content and taste, quality of life for those who are seeking, but also a high appreciation of good products for consumers, we must first make love every human will to the good life taste.
On the one hand is getting better and better brand stories, on the other hand, to the United States Waters • Bonwe represented many domestic brands have entered the "fast fashion" track. However, efficient logistics system, professional storage and transportation, radio frequency identification, reverse logistics and other high-tech sectors can not achieve the "fast flow" requirements, design updates, promotions and other aspects of the market still further run-in with consumers.
In 2009, the international luxury brand to the "hand Workshops" have opened up online business, from brand building to Taobao store official website in various forms. "Tailor", "handmade" 30 years ago, the form of another cycle of clothing from the mainstream consumer. The difference is that now the "tailored" embarked on the industrial production line, "handmade" process into industrial mass production.Incubation by the market to create brand to brand market
The role of the brand change, mature brand not only to meet consumer demand, and also guide the consumer demand or even create demand for the consumer. Clothing & Accessories Co., Ltd. Shandong Choulan in the autumn and winter at the order, the reporter saw the end of the new runway shows, out of the curtain call of the design team have brown hair, high nose bridge of the "Alien face" --- she is from France, is Choulan a member of the design team. Choulan Chairman Wu Jianmin themselves as a "positive way to go in international business." In his view, Choulan corporate positioning is very clear --- the ultimate is to become a world-class organization. "In fact, Choulan is now international business." He used his own set of theoretical analysis, "reform and opening up, we are all Chinese enterprises, the members of the World Trade Organization, we are all international companies. The so-called international enterprise, is to use international human and material to run the business, not only is marketing the product abroad. "He notes that in a broad sense, Choulan from the creation of the day, is a" by globalization "the business. "If your product, brand and culture to the world of target market, so the company reached a higher level of internationalization, Choulan are moving in this way." Said Wu Jianmin assured.
Gradient of lifestyle and apparel market penetration
In television, Internet and other media of information of radiation, the clothing brand was an exciting life, when the young man became the subject of rural consumers, rural and urban apparel consumption will gradually converge. Recreational sports and leisure brands and brand will be the first to open the door to the rural market. Shock wave in information technology have grown up in rural areas, small towns "after 80", "90 after" their parents than young people, apparently more acceptable to bring the trend of urbanization and lifestyle.
Thinking in the changing concept of rural markets and consumption patterns of consumption are also undergoing change, such as stores, specialty stores will be gaining in popularity. With the rural malls, markets, supermarkets and other sales format has become increasingly mature, all kinds of clothing brand are also speed the process of the countryside. "With improved transportation and payment systems, the network will cover the rural consumption market. In the past frequently looked forward to a second-tier market, companies began to feel, easy to rounding 34 lines will be worth the market demand." On a Brand Marketing Manager to.
Source "China Textile Network"
Editor: Yan Zhu
time:2010/5/31
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