1 months spending 7.2 billion dollars, a spectacular data is the Chinese overseas during the Spring Festival in the creation of the aggregate of consumption. Recently, the world luxury association issued "Chinese Spring Festival overseas luxury consumption data monitoring report says, around the Spring Festival (report sampling from January 1, to February 1), the Chinese people in total consumption abroad to $7.2 billion, compared with $5.7 billion is expected to increase 15% and create a new record. It also means that Chinese has become the most luxury holiday abroad of purchasing power consumption group, the world's first.

Europe into "sweep the owner the battlefield"

"The Spring Festival in 2012 outbound tourism number of visitors choose more and more, it's interesting, has become the outbound shopping swim." A travel agency staff said to reporters. "Only buy the expensive, don't buy right." This sentence seemingly joke words, but truly reflect some Chinese people like to buy luxury psychology.

For New Year's day, Spring Festival sake, January 2012, become the shortest in the history of working day, despite the economic downturn, but consumers outside of mainland China in the "big" is once again has shown tremendous "shopping" strength. The report shows that the consumption of the $7.2 billion for the European distribution 46%, 19% of North America, China's Hong Kong, Macao and Taiwan 35%, mainly to watch, leather goods, fashion, cosmetics perfume is consumption goals.

According to the world luxury of major European luxury business association of material included, in 2012 during the Spring Festival, European luxury total sales in 2011 during the Spring Festival year-on-year growth rate of 12%, Chinese consumers occupy the European luxury market 62% of total sales, consumer area mainly concentrated in France, Italy, Britain, Switzerland four countries, consumption goals to watch, leather goods, fashion, cosmetics perfume give priority to, among them watch a larger share of consumption.

American luxury sales amount 7.5% year-on-year rate of increase, Chinese consumers occupy the American luxury market 28% of total sales, consumer area mainly concentrated in New York, Los Angeles, San Francisco, Boston, Hawaii, Chicago, Washington, consumption goals to fashion, leather, jewelry to give priority to.

China's Hong Kong, Macao and Taiwan regions would become "a tun" typical delegate, total sales of luxury goods year-on-year rate of increase 14.7%, with continental consumers occupy the luxury market in Hong Kong, Macao and Taiwan 69% of total sales, consumption goals to watch and jewelry, fashion, leather, cosmetics perfume is given priority to, jewelry, leather consumption ratio is bigger.

China is only a quarter of consumption abroad

In 2012, during the Spring Festival, China's rich in China hit nearly 9 billion dollars to buy luxury goods. But reporters through the material found that during the Spring Festival mainland luxury consumption will total $1.75 billion, less than a quarter of the luxury consumption abroad in the same period, from Hong Kong, Macao and Taiwan luxury consumption accounts for two-thirds of the total. And consumer area mainly concentrated in Beijing, Shanghai, consumption goals to watch and jewelry, fashion, leather, cosmetics perfume, wine is given priority to, including fashion, leather, wine larger proportion.

The data also show that by the end of 2011 at the end of December, the Chinese luxury market years total consumption is already up to us $12.6 billion (it is not including private plane, yacht and luxury car), occupy the same share of the global 28%, more than a quarter, China has become the world's largest luxury consumer countries. According to the world luxury association, Chinese luxury consumption period mainly focus on National Day, Christmas day, during the Spring Festival, valentine's day, the major luxury consumption share are concentrated in overseas, 51% of the consumer keen to Europe consumption, 35% of consumers tend to Chinese Hong Kong, Macao and Taiwan.

For most domestic consumer choice exit consumption luxuries, and price advantage as well. According to the world luxury association during the Spring Festival in China and consumption psychology analysis report, 72% of consumers think exit buy luxury goods prices has advantage territory; 69% of consumers think exit buy luxury goods supply more than domestic style, choose leeway; 53% of the people think that exit buy luxury goods is the holiday travel a purpose, console yourself and your family; Another 45% of people think exit buy luxury goods is psychological feeling, enjoy the true origin of goods.

No doubt, some of the people rich psychological and dazzle to treat "face" like life attitude is driving people ran to the arms of luxury goods, so, of course, not a higher quality of life of the people to pursue demand. And Chinese tourists show a strong purchasing power, also make western luxury brand businesses really experienced a "binge". Then, in the process of pursuit of luxury hidden "impetuous" also makes the industry concerns, no matter be "GuoMeiMei dazzle rich incident," or the national museum held "Louis vuitton (LV)" special exhibition, has raised the people debate.

Source "the Chinese textile nets"

Edit: lara