Just after the Spring Festival, and all walks of life in the beginning of the dragon preparing for open up market, never forget to turn back summarize "crazy" the Spring Festival holiday bring economic benefits. Because of the arrival of the Spring Festival, beauty salon industry "smile", tourism fire, food, clothing industry to make a fortune, transportation, telecommunications, is among the biggest beneficiaries, and also the economy to the Spring Festival in anticipation of home textile industry was somewhat disappointed, because compared with the industry, its sales profit appear insignificant. Not only is the household textile industry, most of the production of the industry are necessities of economic recession influence, as expected revenues and expenditures. It is reported, this year's sales were lit fireworks even than ever before.

Brand to the profits to the

A year seems to be the every month to make brand discount of reason, New Year's day, Spring Festival, valentine's day, women's day, labor day, and so on, any a festival can pull a holiday economy, one of the most outstanding performance or the Spring Festival, because the holiday is long, and that is the Chinese traditional festival, stimulating domestic demand often grab an eye most performance at this time. A material analysis, and the people in the most willing to spend money at this time.

Home textile brand also intensify discounts and promotions while at this time, a lot of brand during New Year's day released 5 fold sales promotion activities, most of the market a special counter brand will continue to the end of the Spring Festival activities, and some even in the Spring Festival profits to the brand again, 1 to 3 fold crazy sale.

After the Spring Festival holiday, in Beijing's each big market new products have landed in the spring, but almost every brand has a car or a corner, is still in an outlet on product sales. Some of the old brand product direct sale, some brand in order to drive sales of the old one, the new old product with buy way of sales promotion. Sales staff says, the product is already a year in the best price, now buy the most cost-effective. When consumers asked the Spring Festival promotion when end, sales people usually say that day for the Spring Festival is coming to an end or sales promotion, the last day of hope is to stimulate consumption, and consumer often don't buy it.

The home textile product is not like clothing that pursue popular, especially suite class bed taste is often no obvious features an outlet, most consumers and can't distinguish new products or the old one. So why enterprise to an outlet products offered discounts? Xinguang heaven and earth home textile brand of Italy sales staff said: "there is really no obvious difference between the old and new style, but for old customer, product is the new is old and, like the be clear at a glance of the Italian brand, every year out a lot of new designs, the old style has no profit for the value of the necessary, therefore offered discounts is normal. In addition, some of the goods on sale or an effective improve the performance of the shop on consumption ability means. The lack of consumers, promotional products more attractive, because it has a higher price; and to another part of the customer for, in the promotion of the product under the contrast, can manifest the extraordinary general products, ability show the advantage of new products, they are willing to choose to buy a walk in the same fashion products, this is what they really need."

In a special counter brand stores during the Spring Festival is something, and many small home textile vendors would have seen the Spring Festival to force the economy did not at the first hint of, early pack their bags before the Spring Festival closing out of termination, home for the holiday.

Fortunately the electronic commerce, taobao mall each home textile merchants more spare no effort to discount, claims that this is the last of the crazy in rabbit discount period. Rich Anna products during the Spring Festival full 8 fold, and giving full activities; Much like almost full 5 fold, giving an extra good bag; Luo lai during the Spring Festival with 300 yuan 150 yuan of reduced activity is not over, and then started the Lantern Festival activities forecast......

In a word, each merchants all point during the Spring Festival of receivables, reduce inventory pressure, thought that years later make and market space new inventory.

Customer restraint consumption

And in the case of the profits to the brand eager to contrast consumer attitude-restraint consumption, exactly, durable and not a necessity of restraint consumption.

According to the older generation of consumers said: "the economy is bad, and what all price, the price of meat vendors are doubled, and it is therefore, to spend on the blade." Chinese New Year is certainly not lack of food, traditional Chinese New Year to wear new clothes concept, and these must be compared the consumption of the project, change the idea of home textile products by many consumers naturally dropped. Unless it is years later would soon marry or home just need some kind of home textile products consumer, will while at a discount to "pick up cheap".

In addition, are able to produce the Spring Festival holiday economy, very important reason is the Spring Festival is a family reunion festival, during this time, a lot of friends or relatives to between giving gifts. By rights, home textile products have very strong practicability should become very good holiday gifts, but heard the children of working outside the home to their parents to take the clothes, food, maintain article, but not heard of which people easily SiWuJin shouldered the home textile product home of filial piety the old man.

Be like again, this year New Year's day many hands of consumers are shopping malls broke. But, according to reporters in Beijing beichen shopping mall observation, the purchase card of cashmere, far more than buy cashmere is, cashmere home textile suite.

This shows that as a holiday gift, the home textile product itself has its limitations, such as heavy volume, it is not convenient to transport, still not convenient exchange, and if it is a first visit somebody else, also does not know what his master household style to match.

The home textile product sales during the Spring Festival is another important reason for the electronic commerce from the limitations, which, of course, exists not only in home textile industry, but each consumer areas. The electronic commerce seemingly solved the enterprise closed shop cannot do business problem, but in fact, the electronic commerce also need to personnel actions, such as order, change the price, consulting, even can order also need to self-help express staff delivery. But during the Spring Festival, almost all express company all shipments, early in the week before the Spring Festival, express business is near stagnation, at least until the seventh to normal operation. This will seriously affect the logistics speed, to have in order to quick, convenient choice of consumer buys inconvenient. Therefore, during the Spring Festival, the home textile product sales network to the amount of the far from "double tenth a bachelor festival", holiday economy is considerable.

Source "the Chinese textile nets"

Edit: lara