"Now the foreign trade prospects really not optimistic." The export of textile industry with present situation, the LaGe spectrum of President of limited company of dress ShenZhengFa said the grim situation.

In 2011, NaHaixunOu constantly increasing foreign trade work dynamics, continue to implement the strategy of "going out" propaganda, guide and promote, conscientiously strengthen the work of the foreign service and guidance, foreign work presents good development momentum. As its NaHaixunOu traditional advantage industry of textile industry, to continue to maintain steady growth trend, the export of $356.15 million in 2011, compared with 33.7% growth in the same period, accounting for 32.7% of the total export.

However, the data of the glamorous behind, textile industry will face of malaises still many, relative to the booming domestic market, as the high prices of raw materials and artificial cost rises, the appreciation of the renminbi, the international situation is volatile and unfavorable factors of weaving under pressure, tightening export NaHaixunOu textile industry to become the biggest problems need to be solved.

Last year, the output value 200 million yuan in the backdrop, "spectrum LaGe the" export $15.61 million, a 27.5% drop in the same period. "If still blindly into the blind export expansion, certainly will will increase the enterprise risk, heavy job is necessary."

Foreign trade situation have tumbled as if a root of ammunition, lit the "spectrum LaGe world" planning four years of the transformation of the way. The only on the past tiepai processing to earn a meager profit of the enterprise, with a with pride "penguin" created his own brand. Now, "spectrum LaGe world" has set foot on development on track. One side is to continue to stick to years of OEM business, and "prada", "armani", "alligator" these international famous brand keep good cooperation; On one side is increased efforts for independent innovation, research and development of new products, manufacturing production technology content and higher value-added new products.

In constant dark, "spectrum LaGe world" has now has an annual output of 5 million pieces of knitting unlined upper garment of production capacity, and in zhejiang, shandong, jiangsu, and a regional center city in the high-end market established more than 30 monopoly galleries, and constantly under the occupation of domestic high-end market "the commanding heights".

From "labor star" to make independent brand, in export profit space under the pressure of shrinking, increase domestic sales, can pass accordingly the risks of tightening in the foreign trade, "spectrum LaGe world" active transformation, to sell with "two legs" walk, rushes out a new land.

"From a purely as a stick a card to the domestic market, the enterprise moving position and request is not the same." ShenZhengFa told reporters, turned to be sales in domestic market, and pay attention to produce different enterprise simple before, now, from design, manufacturing, sales, "spectrum LaGe world" all need to talk, something different.

"Foreign trade bad? That is brave enough to put his sights on domestic, so big market in there, and we own sites, what do not dare?" ShenZhengFa also said, even so, but the road is still sold a long-term task, and can't rush to at that time, it will take at least a few years time on the market. "After all in the domestic market, we are a novice, relative to the profit and no brand before operation is stable case, now we are faced with the challenge is unprecedented. But in the face of the changes so rapidly, the transformation of international environment in the long run, it is absolutely the right choice".

And "spectrum LaGe world" face to be more and more small squeezing profit space, brave to attack, and exert its potential "to see" different is, "butterfly textile" created a stunning display in last year's foreign trade performance, export 29.55 million us dollars, compared to 2010 in the same period increased by 363.2%.

"We now have to do more than order don't finish, and every day to work overtime, is in order to fulfill the task on time." "Butterfly textile" of the ministry of personnel in the Passover to tell a reporter, because from the raw material to the clothing, the enterprise is in production, so relative to character, "butterfly textile" face foreign trade is not big pressure, but at the same time, the staff also said, "in the form of foreign trade 'acceptance."

Since last year, "butterfly textile" began with a series of expanding the scale, increase benefits "action"-do the "air article," new workshop area more than 30000 square meters; Imported from German textile warp knitting machine alongside 20, a series of advanced technical equipment; Investment of 100 million yuan RMB to create DTY programs, etc. The new project, the new equipment of put into production, and extended the industry chain, reduce the cost of production, accelerate the transformation and upgrading of the enterprise.

"We are currently has more than 100 professional and technical personnel, the basic monthly 5 to 10 new product on the market." "Butterfly textile" chief ShiJianMing said, the enterprises constant innovation development, enterprise in face of international economic wave, deal with more freely. "With their own strength of strengthening the advantage resources and orders are flowing flocked to the enterprise, we now have even order options." ShiJianMing told reporters, and constantly develop new products, improve the added value of the products, strengthen market development dynamics, to enhance product market influence, to make "butterfly textile" value chain link in high-end coups.

Because the quality guarantee and technology innovation, "butterfly textile" tightening under the risk in foreign trade, unimpeded in domestic and international market; And "spectrum LaGe world" firmly grasp policy trend and industry orientation, looking for new development opportunities also can yet be regarded as a kind of policy. When a reporter asked him about the future development goal, the two home textile industry of the leading enterprises "great minds think alike"-to the domestic and international markets to do bigger and stronger, and diversified to expand the market, with product to talk, constantly adjust and innovate, make domestic exports and to achieve a balance.

Relative to the textile industry of large companies, foreign trade tightens pressure, on the impact of the small and medium-sized NaHaixunOu micro enterprises more competitive. "In this background situation, we also introduced some policy to encourage and guarantee for export enterprise, such as the overseas for exhibition support and exhibits certification, return to employers, etc. Of" Area business bureau deputy director YangXiaoGong told reporters, for foreign trade export a year 2 million yuan of the following enterprise, but also the issue of the export credit insurance measures, undertake unity, protect, avoid the trouble back at home in the development of the enterprise.

However, in the face of oscillation economic situation at any time, how to game to get good way out, NaHaixunOu to the textile industry, it is a component of the heavy multiple choice questions. Adjust the development of textile industry is an inevitable a reality, the industry to high technical content, low energy consumption in the direction of the guidance, phased out of high energy consumption, low production enterprise, this also is NaHaixunOu the textile industry the trend of The Times. "For enterprise that, the perfect quality, the super brand, is always stop all variables is the most favorable weapons." YangXiaoGong said.

Source "the Chinese textile nets"

Edit: Crystal