Europe has been China's textile and apparel exports the main market in 2011, and China's exports to Europe textile clothing a total of 64.7 billion us dollars, including Germany is the Chinese clothing exports's third largest country market. According to Chinese customs statistics, in 2011 China to Germany's export clothing $10.287 billion, only after the United States and Japan. China is a manufacturing power, the past 10 years, "made in China" is the quality of the products get big ascension. Central Europe textile alliance the representative of China ZhuJinXiao has accepted media interviews that, will "made in China" and cheap, low scientific and technological content of products delimit equal-sign days are over. "Made in China" textile and clothing products reputation in Europe is ascension, European firms and consumers are willing to improve the quality of the increasingly for "made in China" paid the bill.

Germany's textile and clothing industry by the debt crisis of no effect. According to the German textile clothing association to provide the data, in 2011 the German textile and clothing production enterprise turnover of 7.5% increase over 2010. And Germany's textile clothing trade center has gradually move to Berlin trend of textile clothing for practitioners, Berlin charm advantage increasingly prominent. Baoshan district advertisement exhibition Co., LTD SunXiaoMing general manager recently when accepting a reporter to interview said that this year July 4 to 6, baoshan district China group will held in Berlin China textile garment exhibition. In the European textile clothing exhibition market pattern change, this new set of exhibition will offset the market openings, for Chinese textile clothing export enterprises with a development of the European market new platform.

The debt crisis did not affect the German clothing industry

According to the German textile clothing association to provide the data, Germany's textile and clothing industry is the country's biggest consumer goods industries, second only to agriculture and food industry. 2011 Germany 1500 home textile and clothing production enterprise annual turnover of around 30 billion euros, a 7.5% increase over 2010. According to central Europe textile alliance the representative of China ZhuJinXiao lady introduces, some European countries domestic consumption ability in the debt crisis suffered blows, and Germany had financial success market turbulence, the economy was not affected, consumer confidence also continue to remain strong. According to experts, the European economy on the overall in 2013 or 2014 out of the doldrums of the form, and will pull the new demands, Germany has broad textile garment industry prospects.

Germany clothing distribution pipeline change

Germany's apparel industry has enjoyed in the international high reputation, their product and brand is rich "design" and "high quality" pronoun, attracting global consumers. Also, in recent years, the German textile clothing distribution pipeline change greatly, China enterprise if prompt understanding to these changes and grasp the change of business opportunities, help in European textile clothing industry to shuffle process has a new competitive advantage.

According to ZhuJinXiao introduces, in native Germany, before the clothing trade city is Dusseldorf distribution center. In the city of important held clothing trade exhibition-Dusseldorf international clothing accessories and lining exposition (hereinafter referred to as the CPD) and set up the city in Dusseldorf, many of the sample to the clothing industry show room provides a good business platform. However, in the past three years, Berlin grew up quickly, especially in the "bread and butter" exhibition (Bread&Butter) in July 2009 from Barcelona after return to Berlin, Berlin's charm more prominent. Berlin has developed into the commercial center, before some of the organizational structure in Dusseldorf is then transferred to Berlin. Berlin has now build large sample clothing exhibition center, more demonstration center also has built in. "Berlin fashion week" launched in 2007, each year respectively in June and July held twice, and for many other fair, fashion show, exhibition and activities provided the perfect platform. In "Berlin fashion week" period, is expected to have 300000 textile and clothing industry related people gather in Berlin, Berlin is attracting more and more international participants. Most of the exhibition operators believe that 2011 years winter show, the proportion of the international buyers greatly increased.

ZhuJinXiao think, textile and clothing industries abroad in the German Berlin practitioners that no other city, new, fast rise on the platform of the huge potential for to seek business opportunities. Now, "Berlin fashion week" has become an important event of the European apparel industry, in the next five years, it is also very broad development prospects.

China's manufacturing reputation ascension

China is a manufacturing power, the past 10 years, "made in China" is the quality of the products get big ascension.

ZhuJinXiao said it would "made in China" and cheap, low technology content product delimit equal-sign the time has passed, "made in China" reputation in Europe is ascension. For many years, European and American countries enterprise are willing to get into China, the unique processing market, China enterprise for the global consumers offer the high quality and scientific and technological content of products increased. Chinese companies have become the world can trust processing partner. At present, the price advantage is no longer the Europe and America to China's procurement of enterprise a major consideration, countries enterprise looking for is stable quality and reliability of trade. Now and in the future it is Chinese suppliers and other competitors has the incomparable advantage.

She also talked about, the choice of consumer products sell well in the world is the key. Today, the consumer understanding of Chinese products produced very big change, most consumers have recognized the "made in China" products can also is the high quality products. "Made in China" reputation with its become the European market and consumers increasingly important commodities can change. At the same time, Europe textile clothing practitioners to "made in China" have a new understanding, think China enterprise now is not just suppliers, more countries textile clothing enterprise's important partners. In business, trust is the key. China's enterprise have now gained the European consumers and textile clothing industry's full approval. European firms and consumers are willing to improve the quality of the increasingly for "made in China" paid the bill.

Berlin opportunity not to be missed

Chinese products in Europe already has a good reputation, and Berlin textile and clothing has become a more and more important fair city. In the European textile clothing exhibition pattern after the change, the Chinese textile clothing export enterprise need new agree with his needs to show their exhibition platform. SunXiaoMing think, call the birth of the new exhibition market, national policy in the exhibition also incumbent in the market for Chinese enterprise to build a stage of their development with display platform.

According to SunXiaoMing revealed that China textile garment exhibition, Europe is just for the Chinese textile clothing supply the needs of the enterprises, located in the order processing professional exhibitions, will provide for the European buyers a convenient one-stop procurement opportunities. The exhibition sponsored by China baoshan district group, central Europe textile alliance, Germany textile clothing association, PR-BERATER company for cooperation unit of the exhibition. The exhibition selection in Berlin fashion week this a prime-time period held, and with the famous "bread and butter" exhibition and senior NvZhuangZhan (PREMIER) held. To make up for the German textile clothing exhibition market subject vacancy processing exhibition, for European buyers and have looked for processing the needs of enterprises cooperation provides a new procurement opportunities and cooperation platform.

According to the German partner advice, China textile garment exhibition in Germany will use "promotion BaiBiao (WhiteLabel) the name. BaiBiao that is relevant to the exhibition and endowed with a theme exhibition space for imagination.

SunXiaoMing hope, China enterprise can fully understand and use of Chinese textile garment exhibition this platform, go to Berlin to Berlin for stronghold in the market.

Source "the Chinese textile nets"

Edit: Emma