As international and domestic market environment of rapidly changing times, after the financial crisis, China's garment industry needs to grasp the new trend of economic structure, clear responsibilities.
Crisis exposed the problem
"The financial crisis to the Chinese garment industry has created the opportunity to take off again, the same garment enterprises in China were also exposed shortcomings." During the two sessions this year, chairman of high-Tak Hong Bosideng shares accepting the media said.
In his view, China's garment industry in the future course of development, will face three challenges. First, developed countries, developing design standards for the core high-end value chain, the second is the context of globalization in developing countries around the gradual accumulation of land resources, the advantage of human development, third, environmental resource, land increasingly stringent standards and rapid upgrading of labor costs.
In the China National Garment Association Executive Vice President Jiang Hengjie view, China's garment industry there are four potential problems now.
At present, China's garment industry reality and existence of the international market positioning processing capacity and bargaining power does not match; processing does not match the number and the number of brands; industrial scale does not match with the international influence; export status of global accounting and export channels do not match; products production capacity and technological innovation do not match.
Jiang Heng Jie said, "Our garment industry urgently position in the international supply chain, international brand owners and influence, a leading international clothing technology such as raising the international status and voice."
Meanwhile, there still exist some internal gradient transfer of blindness. Coastal Industrial Transfer will is not strong, the effect on the transfer of concerns over deposit, transfer behavior are tentative transfer more, rather than corporate strategic plan, resulting in the transfer quality, and transfer of lack of initiative and stability.
Accept transfer of the Mainland Area, the former investment planning in the post, its lack of long-term undertaking, clear goals and objectives of the industry's ability to service and chain are relatively low.
In addition, China's garment industry as the development of shorter, technology, culture, business and other areas of accumulation of weak base, resulting in industry awareness of independent innovation and independent innovation capability than the weak. In addition, the lack of innovation mechanism chain linkage of upstream and downstream channels, making the industry chain of the apparel industry, the declining role of innovation support, but also increased the cost of apparel innovation. Clothing technology, management, professional training and education has been lagging behind the latest, cutting-edge innovative ideas, science and technology, marketing management model does not spread quickly in the industry, garment industry Dragging the pace of innovation.
Talent is the driving force and the security industry is one of the talent shortage problem in China's apparel industry has been the development of a major bottleneck. China's garment industry, technology, management, marketing, design and development and other areas of development rather late soft science, the lack of talent incubator atmosphere. Lack of human resources in science and technology makes the industry innovation, brand innovation ability, lack of innovation makes the industry "soft science" slow progress, into the talent and innovation, innovation and scientific progress, scientific advancement and personnel training of the "talent - Innovation Central "vicious circle status.
"The current financial crisis, the impact on our economy is reflected in the face of the impact on economic growth, but the essence is the mode of economic development impact." Apparel Forum in China this year, the Ministry of Industry and Information Chief Engineer Zhu Hong said.
He pointed out that the new situation, to maintain the sustained and healthy development of textile and apparel industry, must follow the scientific development concept, as soon as possible growth from quantity to quality and efficiency growth, fundamental change must recognize China's garment industry finds itself in international competition market environment, industry position, competitive advantages and its own problems.
Industry trends found
"The next 10 years, in terms of the Chinese garment industry, domestic brands will become the nucleus." Nine co-Beijing still Products Technology Co., Ltd., general manager of Sun Hung said.
Nearly 30 years, Europe and the United States the development of good local brand, is basically the brand with local culture. Burberry, the most representative of the United Kingdom's international brand, its success, and the operation mechanism specification and marketing models of innovation are inseparable, but the most important point, from Burberry is the essence of national consumer culture and the psychological needs of understanding and depth. Xiang Zara such brands as you can fit in Europe, but in the United States and Guo Jia's development, based on cultural dimensions of the problem, hardly the same as the market leaders such as Europe.
China is the number of domestic brands saw this, began to stress the "Original" and "differentiated market segments," the marketing theory. In the next 10 years, with independent R & D and know how to brand designer brand will gradually rise, leading the Chinese garment industry. However, before these designer brands and designer brands are very different, and now the designer has the experience of China's growth, with leading institutions of learning in the European context, this is a kind of international and Chinese culture, combined with the next 10 years open China will have a strong competitive edge.
The garment industry in the future, "fission" and "fusion" in the transformation pattern. "Crack" refers to the market, the industry is further broken down; "poly" refers to the capital, resources, and further to the advantage of corporate gathering. Will be started in the industry, perhaps not a brand war, price war, the channel war, but the capital of war. Integration and consolidation is inevitable is inevitable. The future, clothing will be a rapid increase in the number of listed companies. IPO and capital market refinancing is the main channel for direct financing by enterprises is an important way to integrate resources and means.
The concept of the future industry will become increasingly clear division of labor, business, fine development of the industry will become a general direction. Processors worked hard special processing skills; wholesalers to improve procurement standards for delivery of goods; retailers main attack channel construction to improve control of the market; to link buyers professional and efficient processing and end-all links.
The future success of a brand not rely on the enterprise level all-powerful, but the test of enterprise resource integration, industry chain management capabilities. Professional development of apparel retail has been opened, the future "clothing company" will send birth costume processors, retailers, brands, brand buyers, and other new titles.
In the past, clothing in the eyes of investors are "low input, low risk and low return, low-loss" of the industry, only when the clothing industry becoming more mature, stable garment when profitability can be into the "international capital" line of sight.
The past two years, the international consortium started to enter the door to the Chinese garment industry. In future, more international consortium of Chinese clothing brand is concerned. Changes in capital structure may have the ability to change a business, and even an industry's future.
Looking for new opportunities
At present, China's apparel to enhance consumer is faced with cultural issues. With the urban consumer groups and consumer mature lifestyle changes, "cultural needs" will quickly into the consumer's attention. Urban clothing market from material consumption to consumer tastes, ideas consumer, lifestyle consumer. Future "cultural demand" from consumers, the brand culture is to meet ahead of consumer spending or moderate. The future of the apparel market will inevitably functional breakdown, grade segments, product segments. The emergence of the New Territories domain means that the emergence of new profit point, will introduce a number of new brands and new business models.
Meanwhile, in television, Internet and other media information of radiation, the clothing brand will be an exciting life, when the young man became the subject of rural consumers, rural and urban apparel consumption will gradually converge. Recreational sports and leisure brands and brand will be the first to open the door to the rural market. Concept of rural markets and consumption patterns of consumption change is occurring, such as stores, specialty stores will be gaining in popularity. Rural malls, markets, supermarkets and other sales business state normal mature fashion brand to the countryside to help push the process. With improved transport and payment system, the network will cover the rural consumption market.
Really high-quality low-cost "fast fashion" from us closer to the U.S. Masters • Bonwe represented many domestic brands have entered the "fast fashion" system; the same time, the international luxury brand to the "Hand Workshop" have open up its online business, from brand building to Taobao store official website in various forms. Internet has become an integral part of life the younger generation an important component, 3G technology to the application of reliable and convenient online payment, more "online shopping" waves; "tailor", "handmade" 30 years ago Also a big cycle of clothing over the mainstream consumer. The difference is that now the "tailored" embarked on the industrial production line, "handmade" process into industrial mass production.
International and domestic market environment is rapidly changing, post-crisis era, China's garment industry needs to grasp the new economic pattern of the general trend.
In this year's client conference, Chairman Mao Jihong Garments Co., Ltd. Guangzhou exception as we put a song called "I am never afraid of catching up to change the world ":"..... brave new challenges; also never hid behind the emergence of such opportunities; always want to keep the lead, to take risks and then risk; to catch up the world to see their own limits; beyond further beyond, standing front ......"
He said that we come together to create new value to the time, because the world needs to join us in planning for the future, beyond the present, creating the future. "Contemporary Chinese people need the commitment and confidence to dare to challenge the future."
Source "China Textile Network"
Editor: Yan Zhu
Crisis exposed the problem
"The financial crisis to the Chinese garment industry has created the opportunity to take off again, the same garment enterprises in China were also exposed shortcomings." During the two sessions this year, chairman of high-Tak Hong Bosideng shares accepting the media said.
In his view, China's garment industry in the future course of development, will face three challenges. First, developed countries, developing design standards for the core high-end value chain, the second is the context of globalization in developing countries around the gradual accumulation of land resources, the advantage of human development, third, environmental resource, land increasingly stringent standards and rapid upgrading of labor costs.
In the China National Garment Association Executive Vice President Jiang Hengjie view, China's garment industry there are four potential problems now.
At present, China's garment industry reality and existence of the international market positioning processing capacity and bargaining power does not match; processing does not match the number and the number of brands; industrial scale does not match with the international influence; export status of global accounting and export channels do not match; products production capacity and technological innovation do not match.
Jiang Heng Jie said, "Our garment industry urgently position in the international supply chain, international brand owners and influence, a leading international clothing technology such as raising the international status and voice."
Meanwhile, there still exist some internal gradient transfer of blindness. Coastal Industrial Transfer will is not strong, the effect on the transfer of concerns over deposit, transfer behavior are tentative transfer more, rather than corporate strategic plan, resulting in the transfer quality, and transfer of lack of initiative and stability.
Accept transfer of the Mainland Area, the former investment planning in the post, its lack of long-term undertaking, clear goals and objectives of the industry's ability to service and chain are relatively low.
In addition, China's garment industry as the development of shorter, technology, culture, business and other areas of accumulation of weak base, resulting in industry awareness of independent innovation and independent innovation capability than the weak. In addition, the lack of innovation mechanism chain linkage of upstream and downstream channels, making the industry chain of the apparel industry, the declining role of innovation support, but also increased the cost of apparel innovation. Clothing technology, management, professional training and education has been lagging behind the latest, cutting-edge innovative ideas, science and technology, marketing management model does not spread quickly in the industry, garment industry Dragging the pace of innovation.
Talent is the driving force and the security industry is one of the talent shortage problem in China's apparel industry has been the development of a major bottleneck. China's garment industry, technology, management, marketing, design and development and other areas of development rather late soft science, the lack of talent incubator atmosphere. Lack of human resources in science and technology makes the industry innovation, brand innovation ability, lack of innovation makes the industry "soft science" slow progress, into the talent and innovation, innovation and scientific progress, scientific advancement and personnel training of the "talent - Innovation Central "vicious circle status.
"The current financial crisis, the impact on our economy is reflected in the face of the impact on economic growth, but the essence is the mode of economic development impact." Apparel Forum in China this year, the Ministry of Industry and Information Chief Engineer Zhu Hong said.
He pointed out that the new situation, to maintain the sustained and healthy development of textile and apparel industry, must follow the scientific development concept, as soon as possible growth from quantity to quality and efficiency growth, fundamental change must recognize China's garment industry finds itself in international competition market environment, industry position, competitive advantages and its own problems.
Industry trends found
"The next 10 years, in terms of the Chinese garment industry, domestic brands will become the nucleus." Nine co-Beijing still Products Technology Co., Ltd., general manager of Sun Hung said.
Nearly 30 years, Europe and the United States the development of good local brand, is basically the brand with local culture. Burberry, the most representative of the United Kingdom's international brand, its success, and the operation mechanism specification and marketing models of innovation are inseparable, but the most important point, from Burberry is the essence of national consumer culture and the psychological needs of understanding and depth. Xiang Zara such brands as you can fit in Europe, but in the United States and Guo Jia's development, based on cultural dimensions of the problem, hardly the same as the market leaders such as Europe.
China is the number of domestic brands saw this, began to stress the "Original" and "differentiated market segments," the marketing theory. In the next 10 years, with independent R & D and know how to brand designer brand will gradually rise, leading the Chinese garment industry. However, before these designer brands and designer brands are very different, and now the designer has the experience of China's growth, with leading institutions of learning in the European context, this is a kind of international and Chinese culture, combined with the next 10 years open China will have a strong competitive edge.
The garment industry in the future, "fission" and "fusion" in the transformation pattern. "Crack" refers to the market, the industry is further broken down; "poly" refers to the capital, resources, and further to the advantage of corporate gathering. Will be started in the industry, perhaps not a brand war, price war, the channel war, but the capital of war. Integration and consolidation is inevitable is inevitable. The future, clothing will be a rapid increase in the number of listed companies. IPO and capital market refinancing is the main channel for direct financing by enterprises is an important way to integrate resources and means.
The concept of the future industry will become increasingly clear division of labor, business, fine development of the industry will become a general direction. Processors worked hard special processing skills; wholesalers to improve procurement standards for delivery of goods; retailers main attack channel construction to improve control of the market; to link buyers professional and efficient processing and end-all links.
The future success of a brand not rely on the enterprise level all-powerful, but the test of enterprise resource integration, industry chain management capabilities. Professional development of apparel retail has been opened, the future "clothing company" will send birth costume processors, retailers, brands, brand buyers, and other new titles.
In the past, clothing in the eyes of investors are "low input, low risk and low return, low-loss" of the industry, only when the clothing industry becoming more mature, stable garment when profitability can be into the "international capital" line of sight.
The past two years, the international consortium started to enter the door to the Chinese garment industry. In future, more international consortium of Chinese clothing brand is concerned. Changes in capital structure may have the ability to change a business, and even an industry's future.
Looking for new opportunities
At present, China's apparel to enhance consumer is faced with cultural issues. With the urban consumer groups and consumer mature lifestyle changes, "cultural needs" will quickly into the consumer's attention. Urban clothing market from material consumption to consumer tastes, ideas consumer, lifestyle consumer. Future "cultural demand" from consumers, the brand culture is to meet ahead of consumer spending or moderate. The future of the apparel market will inevitably functional breakdown, grade segments, product segments. The emergence of the New Territories domain means that the emergence of new profit point, will introduce a number of new brands and new business models.
Meanwhile, in television, Internet and other media information of radiation, the clothing brand will be an exciting life, when the young man became the subject of rural consumers, rural and urban apparel consumption will gradually converge. Recreational sports and leisure brands and brand will be the first to open the door to the rural market. Concept of rural markets and consumption patterns of consumption change is occurring, such as stores, specialty stores will be gaining in popularity. Rural malls, markets, supermarkets and other sales business state normal mature fashion brand to the countryside to help push the process. With improved transport and payment system, the network will cover the rural consumption market.
Really high-quality low-cost "fast fashion" from us closer to the U.S. Masters • Bonwe represented many domestic brands have entered the "fast fashion" system; the same time, the international luxury brand to the "Hand Workshop" have open up its online business, from brand building to Taobao store official website in various forms. Internet has become an integral part of life the younger generation an important component, 3G technology to the application of reliable and convenient online payment, more "online shopping" waves; "tailor", "handmade" 30 years ago Also a big cycle of clothing over the mainstream consumer. The difference is that now the "tailored" embarked on the industrial production line, "handmade" process into industrial mass production.
International and domestic market environment is rapidly changing, post-crisis era, China's garment industry needs to grasp the new economic pattern of the general trend.
In this year's client conference, Chairman Mao Jihong Garments Co., Ltd. Guangzhou exception as we put a song called "I am never afraid of catching up to change the world ":"..... brave new challenges; also never hid behind the emergence of such opportunities; always want to keep the lead, to take risks and then risk; to catch up the world to see their own limits; beyond further beyond, standing front ......"
He said that we come together to create new value to the time, because the world needs to join us in planning for the future, beyond the present, creating the future. "Contemporary Chinese people need the commitment and confidence to dare to challenge the future."
Source "China Textile Network"
Editor: Yan Zhu
time:2010/5/31
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