The "war" lit in London, and sponsors of the dark war as early as 4 years ago at the end of the Beijing Olympic Games is already started, greatly small enterprise to the games this golden signboard had already for a long time, between enterprise and the race of the competition not less degree for the twinkle of the gold medal. But for many small and medium-sized enterprise for domestic, relying on cheap manufacturing cost, win the Olympic souvenirs orders, but a fame of things.
Olympic souvenirs
Made in China amounted to sixty percent
In the 2012 London Olympics in Shanghai a souvenir shop, "looks weird" London Olympic mascots plush toys, wen Locke price is 198 yuan. "The Olympic souvenirs of the overall sales or good, such as complete set of commemorative COINS, commemorative stamps, etc, all need hot goods in advance." London 2012 Olympic charter souvenir Shanghai China authorized dealers, Shanghai ritual tong business trade limited company officials to the author introduced.
In addition to these official authorized monopoly channel, open the search site for the Olympic souvenirs, flags, emblems, key ring, mobile phone chain, plush toys, car model, brooch, fans cheering squads shirt... All can think of goods, everything. According to public figures show that 90% of the London Olympic souvenirs are foreign manufacturing, products made in China is running at 65%, the domestic many unknown of small and medium-sized enterprises are involved. And the London organising committee official news shows, there were about 70000 London Olympics a direct contract and science-induced supply chain, total may produce 75000 commercial investment opportunities, bring in $8 billion in business opportunities, this also is domestic enterprise can participate in.
Small businesses less did not imagine good business order
Jiaxing in zhejiang yunlong garment Co., LTD. Is the total for 127000 pieces, involved in 17 countries take the task order of fans, yesterday, the company general manager Mr. As to tell the author, in order to the order, the company began making early, each fans take export prices close to RMB 80 yuan, and sold to domestic compared the order, although less profit a lot, but for the company earned attention, "now to the inquiry is more and more customers."
The order received job for enterprise is to earn money and earn reputation, but for without the Olympics authorized for small businesses, on bits of order will not bring the expected income. Yiwu city Ming, China knitting Co., LTD director Mr. Lou tell the author, only this year to a pen Olympic order, hundreds of thousands of flag. However, due to the price of single flag only 1.5 yuan, the orders in his factory don not big list. Yiwu city du SuoRui electronic commerce Co., LTD. Is the chief tells the author, since the company this year is the Olympic flag took a few pen order, but basically is foreign direct come over to yiwu purchasing.
"The biggest single is received a 2 million." Wenzhou management of cangnan "Olympic special" 3 D glasses boss Mr. Huang said, at present most orders from the surrounding provinces and cities are in yellow boss store, the 3 D glasses are divided into two kinds, a kind of used in TV, at 1.3 yuan, a kind of it is suitable in computer, at 0.25 yuan, are all paper disposable 3 D glasses frame, can also according to the customer request on picture frame in paper printing all sorts of design. Yellow the boss revealed that, in 2008, when the Beijing Olympic Games, factory started selling this paper 3 D glasses, "the total sold for a while, it didn't have WuLiuBaiWanGe estimates so brilliant." Not only is watching the game the necessary 3 D glasses, even on the Olympic Games mascots, the highest rate in the key commodities such as sales have not satisfactory. Yesterday, following a wholesale Olympic mascot boss Mr. Lin said, order size is less, the biggest one is 20000, so far, the price of money, the mascot of the three more than just sold less than 90000, "this kind of thing was small profit, can only rely on the go, 90000 of from our expected return bad far away." In order to let more people to see their products information, Lin boss will hang their products to online, clearly labeled "products can be sold to overseas", but Mr Lin said it is still not received overseas orders, this also is not expected before.
Only a few dollars for the price of commodities in the Olympic hot time met cold air, price thousands of dollars in easily commemorative COINS again how? The author in alibaba website, wenzhou business commemorative COINS a shop, a total of 2000 set of commemorative COINS can sell, every coin has 30 stamps, and gold COINS and eight badge, price is 1000 yuan, but so far only sold 94 sets. In another a store, the same "content" commemorative COINS and more delicate packing, the boss gives the high price 2980 yuan, but record results show to clinch a deal "zero".
"These mascot, souvenirs, involve too much foreign elements, ordinary people if don't know its cultural background, it is difficult to accept." Yesterday, business Olympic mascots of the commodity business boss Mr Zhang says, "the money didn't imagination of so good make."
Medium enterprise curve into the Olympics
Sponsors the idea is to rely on the Olympic Games create brand miracle, but as high as $millions of high threshold, became the most of the enterprise in the presence of a tiger, but some enterprise still can choose "path", into the London Olympics.
The London Olympics, eager to get out of the difficult situation for sports enterprise that, as a violent temblor role, ready to words, performance is expected to rebound, if a bit better, in the industry a season-to-season turnaround also have not cannot, each of the Olympic sports brand resources and the present situation of the odds. Li ning has signed the Chinese Olympic Games gymnastics, diving in the delegation, table tennis and shooting, badminton 5 team sponsor, the right Anta for Chinese sports delegation and the names of ten of the international Olympic events provide the equipment, horse for a New Zealand delegation's capable of providing professional equipment; The star's agreement with Iran's Olympic committee,; Jordan will for kazakhstan and turkmenistan, Mongolia three London Olympic Games LingJiangFu design team. Not only is the sports clothes, other suit also for many enterprise to bring the opportunity. Last year, China local enterprise nanshan clothing company has passed three times already factory factory inspection, finally signed the London Olympic Games 11000 sets of order, are all men's top grade the suit suit. According to information, on the opening, the London Olympic officials and some athletes are will wear the suit on behalf of the suit appear.
In addition, as London's Olympic level 3 sponsors, Beijing crystal digital technology Co., LTD. For once in Beijing Olympic Games shows the incomparable technical, now again becomes a London Olympic Games official digital image service providers and sponsors.
Large enterprise geomantic turn by turns
In the United States in 1984 Los Angeles a few games, enterprise for the first time in "sponsor" the identity appearance, and, after that, more and more enterprises want to forward into the "rings", through the Olympic Games in the world with the great influence of event to promote their products, expand brand influence.
The TOP sponsors plan to 4 years for a cycle, to sponsor enterprise, it may not always be "Olympic sponsor" the gold-lettered signboard hanging in the light of, when the Olympic Games by Beijing to London home, TOP members of the sponsors is not the four years ago squad. In the Beijing Olympic Games a dozen TOP sponsors, Coca-Cola, Visa, GE, omega and other six enterprise contract London Olympic Games, lenovo, kodak, manuterm insurance and Johnson &johnson, the four enterprise then quit, plus p&g, macro, dow chemical 3 new faces, London Olympic Games in many of the 11 home TOP sponsors.
According to information, lenovo cost $65 million for the 2008 Beijing Olympics sponsorship for the TOP, such as each Olympic sponsors fees in accordance with the increase of 15%-20% of the most conservative estimate, the TOP sponsors plan this year London "threshold fee" would have increased to 80 million us dollars, the 11 home at least to international sponsors of the ocog and the London organising committee brought nearly $900 million in income.
High sponsorship money makes TOP sponsors nearly half an update to change, in this "big change" back, reflects the representative of the global industry reshuffle. Four years ago, "fascinating each moment" kodak or TOP sponsors, four years later, kodak has filed for bankruptcy protection, and a few other TOP sponsors also have reflected a movement each economic strength of change. As for the athletes, four years is a body adjust to the best preparation of the gold medal for global industry as a whole, four years is more like a timely adjust strategy based on the test of industry period.
Source "the Chinese textile nets"
Edit: Emma