The London games made in China? China's manufacturing of fireworks, early this Olympic Games opening ceremony in London, in four hundred million the audiences' eyes with different mining. The Olympic Games mascots to officially designated by souvenir, most of China's manufacturing with the label. The United States once more for athletes clothing made in China, raised a political storm. But, these Chinese products, most are parasitic in Europe and the United States spends under the brand.
The newly published a brand valuation experts report, the Olympic Games with three hundred and seventy billion yuan brand value, is the world's second, second only to apple, which is higher than Google; Olympic sponsors samsung, general electric and Coca Cola, all ChengHuJiHou. In London, contains the Olympic official approval logo clothing, can sell your one times. The London organizing committee is the souvenir sales can bring twelve billion yuan income, to help make up for spending.
In Aaron's website lists of the one hundred and ninety-four souvenir, only nine percent are British products, China products has sixty percent, half, mostly from dongguan. The mainland dongguan manufacturing exports alone is estimated the Aaron Mr Souvenirs of two million five hundred thousand pieces. Aaron's in the world ChiYu souvenir British high quality porcelain brand product, but is by China and Thailand manufacturing, a local media discontent, think is to show their ex-wife global British home superb technology of opportunities.
Even though a technology low value-added effect
Earlier in Chinese clothing in American politics has a storm. The American sports delegation to attend the opening ceremony of the American brand uniforms, that these were made in China, is refers to deprive the American worker jobs; Even claims to have senator should be burned this batch of uniforms.
The dongguan is already the world's factory and China's cheap and fine products flood the world, this already is well known. The Olympic just this phenomenon concentrated reflect, a U.S. election politicians play great China, Europe, many countries unemployment high, all around the old problem again a bustle.
China brand enterprise for Europe and the United States OEM production, making money is not the most Chinese workers, but the brand effect in the United States and Europe play enterprise. The Asian development bank had already calculated apple price of product of less than four percent is Chinese manufacturer earn. The Olympic propitious product by China manufacturing, design is the China copyright holders. This time the Olympic official recognition has launched the souvenirs, ninety percent, the UK enterprise. The opening ceremony of fireworks, Chinese manufacturers only responsible for production, not including the design of high value-added link.
Chinese manufacturers describe Aaron Mr Brand product requirements is extremely high. Fireworks less smoke, and not contain LvSuanJia raw materials. Be extremely fine arts and crafts, not the meaning of a designer to come to again. A toy model should comply with the European safety standards. Chinese manufacturers finally can paid his lessons.
Chinese manufacturers through these strict test, show that China in technology can go to the European and American brand requirements level. But few are China brand to general consumers heart captive Europe and America. The Chinese brand main in developing countries is popular, in Europe and the United States and other advanced countries, the market, the Chinese brand is often considered the orders.
Win MEDALS will win brand
Clearly the most money is Europe and America brand holders, China is a product of the international trade disputes grinding heart. Development of independent innovation, and their own brand, has become a national set to high value-added economic transformation of the target.
Half a century ago, the Japanese products of breaking out of the international market, everyone as easy to bad and defective products, as well as product is far from the German firm and durable. But Japanese manufacturers perseverance improve design, improve quality, with serious quality monitoring well, today in electrical appliances and automobiles have global consumers trust and favor.
Chinese manufacturers now technology has been able to produce the international first-class products, but in quality control and brand protection is greatly behind. Egypt Olympic committee for athletes to Chinese manufacturers to order the appointed brand, sport suit, the brand of sports bag, zipper metal buckles unexpectedly cast have another brand, originally is the fortress factory counterfeit products.
In the Olympic MEDALS, China JiQiZhiZhui for many years, and finally in the Beijing Olympic gold medal on top, but in the brand race, China still to run a tough marathon.
Source "the Chinese textile nets"
Edit: Emma