As the textile and apparel industry of three quarterly report published in succession, except for men's wear brand performance relative steady outside, home textile and leisure clothing and segmentation field performance mostly lower than market expectations. But trouble enterprise long inventory problem is still difficult to ease short-term industry one of the "heart". In order to survive the fierce competition in the market, many textile and garment enterprises have transformation, started contrarian "break out of an encirclement" road.

Men's clothing robust home textile and casual wear performance suffer

Three quarterly report shows that local men's clothing brand septwolves, bono [10.45 0.48% guba research report] performance conforms to the expectations, and card slave di road [38.95 0.26% guba research report] performance is more than expected. The report period, septwolves achieve revenue of 2.513 billion yuan, a year-on-year increase of 19.71%, net profit of 402 million yuan, a year-on-year increase of 39.30%; Bono achieve revenue of 1.714 billion yuan, a year-on-year increase of 28.77%, net profit of 341 million yuan, a year-on-year increase of 36.78%. And card slave di road achieve revenue and net profit respectively for 395 million yuan and 93.33 million yuan, year-on-year growth of 38.27%, respectively, and 61.78%.

For profit growth, men's wear brand mostly said benefit from corporate income growth. Seven Wolf says, the main reason is the company's sales growth, cost control effectively. But bono said, mainly because the company operating income increased, scale economy effect appear, many brand management appear inflection point. Card slave di road says, benefit from corporate income increases, the total profit increase.

Oriental securities textile clothing industry analysts ShiGongMei think, brand men's clothing of risk transfer ability is strong, the fujian sent men's clothing enterprise internal management and cultural precipitation has entered the stationary phase, the dominant gradually highlight, and local men's clothing brand in the commodity structure, design and quality, reputation has enhanced, so the overall performance in the clothing industry under the recession of contrarian growth.

And men's wear different, casual wear performance report light up to the red light. Semir dress [19.77 0.87% guba research report] three quarterly report shows, the company belongs to the first three quarters of the shareholders of a listed company net profit for 474 million yuan, up to reduce 41%; Salomon Smith barney the third quarter net profit of 752 million yuan, up slightly increased 0.85%, but for the third quarter year-on-year net profit fell 13.4%.

Meanwhile, home textile industry are also feeling the obvious cold meaning. "Home textile industry big three" published three quarterly report shows, net profit, in addition to the rich Anna [33.30 1.04% guba research report] growth 23.96% beyond, luo lai home textile [40.20 0.47% guba research report] only slightly increased 1.47%, mendale home textile [12.18 0.08% guba research report] have losses.

The personage inside course of study thinks, macro economic slowdown is casual and home textile industry in one of the important reasons for cold, in addition, the international brand of channel subsidence and network shopping impact, but also to the industry formed a pressure.

Inventory difficult to clear high stock into the pain of industry

Three quarterly report data display, salomon Smith barney stock has reached 2.199 billion yuan, semir clothing inventory for the year increased by 31.28%; Mendale home textile ending inventory balance is 528 million yuan, the initial growth 37.51%; Luo lai home textile ending inventory balance is 684 million yuan, the initial growth of 32.35%.

Inventory problems have started to influence the enterprise management. Semir in a statement said, the company stock increase, the corresponding withdrawal of inventory write-down increase lead to performance fell; Salomon Smith barney says, to improve the new store development quality, speed up the inventory turnover rate, maintain good cash flow level, to gradually improve the performance.

In fact, the textile and apparel industry has the inventory problem, in sports and sportswear field especially. Hit group analysts all case that domestic clothing enterprises in the last several years had explosive growth, building strong demand power made part of enterprise blind production, the excess capacity, inventory backlog. At the same time, "with the domestic production and labor costs increase, industry overall but lack of innovation, product homogenization serious, they also become a clothing industry stock growing main reason."

Retail world veteran observers WuZiHeng introduces, in a foreign country, many brands are week cycle design and production. In China, order only once every quarter, single order is inevitably more up.

In addition, terminal demand milder weak also lead to inventory difficult to clear. According to the Chinese national commercial information center survey statistics, in 2012, the National Day golden week during the Mid-Autumn festival, the national hundred large-scale retail enterprise retail sales year-on-year growth of 8.49%, is the National Day golden week sales growth in recent years for the first time below 10%.

Demand growth spinning clothing enterprise "TaXue XunChun"

In the recently held a "focus FangQi survival and development - 2012 China textile market BBS" on, vice President of China's textile industry federation XiaLingMin pointed out that whether the domestic market and international market, the general trend of demand growth will not change, although the economic cycle will affect product consumption, but overall demand will with further improvement in our economy and increasingly improvement, the domestic textile and garment enterprises should keep the faith.

In fact, in demand, the cost is high, order transfer, small and medium-sized enterprise survival difficult situation, has a lot of enterprise should be on the improve resource allocation efficiency of the transformation and upgrade of the road.

According to Chinese international trade association textile industry branch vice President, XuYingXin introduction, rainbow textile [3.65 7.04%] group has expanded to the Vietnam factory; The bank of wool industry in ningxia [7.74 1.04% guba research report] also in Britain established the cotton mill; Shandong best [8.71 0.68% guba research report] group purchase Australia cotton production base for 80% of the shares are also has been approved by the relevant departments of the state; While China famous brand BoSiDeng down [2.45 1.61%] also at this year's Olympic Games on the occasion of this opening ceremony, the flagship store open to London gold business district.

In addition, many clothing enterprises still take the closing part of the stores, co-packers will transfer to the artificial cost lower place, additional discount store, increase and two or three line outside the dealer discount circulation of commodities, etc. Series of measures to deal with inventory predicament.

Expert proposal, our country textile clothing enterprise to improve the design and innovation ability, not limited to imitate, can try to hand sewing and other special process to improve the product's personality degree. Should pay attention to brand of culture and history, in-depth understanding of consumer demand, further expand segmentation field

Source "the Chinese textile net"

Editor: Emma